Embedded Analytics Pricing & Demo
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Summary
Tableau analytics products, includes Tableau Desktop and Tableau Online, can be embedded into business applications using iframes or the JavaScript API, enabling users to embed visual analytics using interactive dashboards into their applications. End-users can customize Tableau to meet their analytics requirements. The company’s analytics products feature built-in security features that are easy to manage and can be shared with clients, thereby lowering the development and maintenance costs. They further support multi-tenancy where customers can share the same resources while having access to the permitted data and visualizations. The analytics functionalities can be accessed through a Single Sign-on (SSO) approach. The company introduced key enhancements with its latest release in June 2017 that are expected to help organizations achieve data-driven insights faster than ever, through automated tables and recommendations powered by machine learning algorithms that simplify the search for right data for analysis. It also includes data-driven alerts to provide proactive monitoring of key metrics. The latest release unlocked six new data sources for rapid-fire analysis, including a new connector for extracting data from PDF documents. Additionally, Tableau Online customers are expected to be able to try Tableau Bridge in beta, which enables a direct connection between on-premises data and the cloud.
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Tableau, as a part of its inorganic growth strategy, has entered into partnerships with major technology
players such as Infosys, Wipro, Birst, and Informatica; government agencies; and other technological
companies to expand its customer base. Expansion has been another major growth strategy adopted by
the company to expand its presence in the existing regions and to enter untapped regions. Further, the
company has strengthened its analytics and BI product portfolio by acquiring ClearGraph, a provider of
smart data discovery and data analysis through the natural language query technology, in August 2017.
This acquisition has enabled Tableau to integrate ClearGraph’s technology into Tableau’s products, making
it easier for more users to interact with their data using natural language to ask questions and search for
insights. With its focus on providing businesses with a digital transformation, the company has increased
its R&D investments in the past three years and it invested about 36% of the overall revenue in 2016 in
R&D endeavors. Compared to the other major players in the market such as IBM, Oracle, SAS and
Microsoft, the higher R&D percentage reflects the company’s commitment to constantly improve its
existing offerings and introduce new capabilities in the market. In June 2017, Tableau announced the
general availability of Tableau 10.3. This latest release is expected to help organizations achieve datadriven
insights faster than ever, through automated tables and recommendations powered by machine
learning algorithms that simplify search for the right data for analysis. Additionally, in April 2017, Tableau
announced its new subscription pricing for all of its products, including Tableau Desktop, Tableau Server,
and Tableau Online. The new pricing model significantly reduces the initial expense for deploying the bestin-
class BI, enabling customers to access the full value of Tableau’s award-winning platform and frequent
product updates without purchasing a perpetual software license.
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