Tableau, as a part of its inorganic growth strategy, has entered into partnerships with major technology players such as Infosys, Wipro, Birst, and Informatica; government agencies; and other technological companies to expand its customer base. Expansion has been another major growth strategy adopted by the company to expand its presence in the existing regions and to enter untapped regions. Further, the company has strengthened its analytics and BI product portfolio by acquiring ClearGraph, a provider of smart data discovery and data analysis through the natural language query technology, in August 2017. This acquisition has enabled Tableau to integrate ClearGraph’s technology into Tableau’s products, making it easier for more users to interact with their data using natural language to ask questions and search for insights. With its focus on providing businesses with a digital transformation, the company has increased its R&D investments in the past three years and it invested about 36% of the overall revenue in 2016 in R&D endeavors. Compared to the other major players in the market such as IBM, Oracle, SAS and Microsoft, the higher R&D percentage reflects the company’s commitment to constantly improve its existing offerings and introduce new capabilities in the market. In June 2017, Tableau announced the general availability of Tableau 10.3. This latest release is expected to help organizations achieve datadriven insights faster than ever, through automated tables and recommendations powered by machine learning algorithms that simplify search for the right data for analysis. Additionally, in April 2017, Tableau announced its new subscription pricing for all of its products, including Tableau Desktop, Tableau Server, and Tableau Online. The new pricing model significantly reduces the initial expense for deploying the bestin- class BI, enabling customers to access the full value of Tableau’s award-winning platform and frequent product updates without purchasing a perpetual software license.