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IBM CORPORATION Presence in Enterprise Content Management Software
IBM is widely recognized as a global provider of cloud, mobility, and analytical solutions to its large clientele
present over 175 countries. The company has been a pioneer in the use of big data analytics and data
integration among its wide-ranging customer base. IBM has been investing heavily in R&D for the last three
years to strengthen its product portfolio. Currently, the company is concentrating on re-defining its
business aspects and broadening its product portfolio in the domains of analytics and cloud. The growth
strategy opted in the ECM market is more focused on partnerships, agreements, collaborations, and new
product developments. IBM has partnered with many companies, such as Box, Service Cloud, and
Hortonwork to form a content management intelligence alliance. This content management alliance is
expected to address the constantly changing threat landscape of its commercial clients in the ECM market.
To serve its global customer base, IBM has a strong partner ecosystem, consisting of consultants and
integrators, independent software vendors (ISVS), hardware resellers, software resellers, services resellers,
managed service providers, and value-added distributors (software).
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