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Asia-Pacific , Europe , North America , Middle East and Africa
MICROSOFT CORPORATION Presence in Enterprise Content Management Software
Microsoft has been a renowned global vendor in providing diverse set of software, licensing solutions, and hardware products across different industrial verticals including healthcare, telecom, and manufacturing. It focuses majorly on keeping its customers updated on the developing market trends, such as progressions in cloud applications, IoT, and mobility. Customer satisfaction is on the top priority for the company. To cater to the demands of its expansive clientele base, the company spent a substantial amount of USD 11,988 million in its R&D activities in 2016. This has helped the company to subsequently enhance its product portfolio by building on more innovative products. Microsoft has been active in establishing partnerships with other technology leaders, such as GE, SAP SE, Telefonica, AT&T, and DocuSign, to bring about advanced solutions in ECM to effectively cater to its global client. For instance, in 2016, Microsoft partnered with GE, to offer GE Predix, an industrial platform of GE, on Microsoft Azure cloud. This collaboration allows GE Predix customer, to access Microsoft’s cloud applications platform. In line with organic growth strategy, in 2016, Microsoft launched business app with the introduction of Microsoft Dynamics 365 and Microsoft AppSource. This has brought the speed, power, and intelligence of business analytics to the organization.