The company has a strong foothold in the market due to its diversified businesses. In the ECM market space, ORACLE Enterprise Content Management Software offers Oracle WebCenter Content and Oracle ECM Suite 11g, a platform to maintain end-to-end content lifecycle management. ORACLE Enterprise Content Management Software also has a strong ECM product family including content conversion server, distributed document capture, document capture, e-business suite adapter for ECM, e-mail archive service, enterprise content management suite, Oracle forms recognition, imaging and process management, universal content management.
USP : ORACLE Enterprise Content Management Software solutions help users to manage content for maximizing efficiencies, reducing cost, improving security and integrating content to the business process for improving decision-making efficiency. The growing amount of content due to digitalization has increased the concern of enterprises for structured management of content, and this has led to the adoption of Oracle ECM solution and services among enterprises. It is a universal content management standard edition, universal online archive, and universal records management for facilitating content management to medium-sized and large enterprises.
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ORACLE CORPORATION Presence in Enterprise Content Management Software
Oracle is known as the one of the key providers of enterprise software and a leading provider of computer hardware and software products across the globe. The company’s solutions help businesses lower costs, reduce risks, and increase efficiency and agility through an integrated approach. Oracle strengthened its customer base by enhancing its product portfolio and upgrading the product with the latest features. In line with the new product launch strategy, Oracle works toward serving client needs by technologically updating its products and solutions. Oracle opts strong inorganic growth strategy including acquisitions, partnerships, alliances, and collaborations in the ECM market space. These inorganic strategies lead Oracle to boost its product portfolio, stimulate innovation, and meet clients’ requirements in a better way. For instance, in April 2017, Oracle acquired Moat, an ad measurement company. This amalgam of companies will connect data to consumer and with the use of analytics, can draw valuable outcome for media experiences and better business results. Oracle has a strong foothold in the Americas, and has been categorically focusing on expanding its reach to emerging markets as well by enabling its product availability to regional distributors, channel partners, resellers, education providers, network integrators, and independent software vendors.
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