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ORACLE CORPORATION Presence in Enterprise Content Management Software
Oracle is known as the one of the key providers of enterprise software and a leading provider of computer
hardware and software products across the globe. The company’s solutions help businesses lower costs,
reduce risks, and increase efficiency and agility through an integrated approach. Oracle strengthened its
customer base by enhancing its product portfolio and upgrading the product with the latest features. In line
with the new product launch strategy, Oracle works toward serving client needs by technologically updating
its products and solutions. Oracle opts strong inorganic growth strategy including acquisitions,
partnerships, alliances, and collaborations in the ECM market space. These inorganic strategies lead
Oracle to boost its product portfolio, stimulate innovation, and meet clients’ requirements in a better way.
For instance, in April 2017, Oracle acquired Moat, an ad measurement company. This amalgam of
companies will connect data to consumer and with the use of analytics, can draw valuable outcome for
media experiences and better business results. Oracle has a strong foothold in the Americas, and has
been categorically focusing on expanding its reach to emerging markets as well by enabling its product
availability to regional distributors, channel partners, resellers, education providers, network integrators,
and independent software vendors.
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