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XEROX CORPORATION Presence in Enterprise Content Management Software
Xerox has a strong brand value and has continued to prove its presence in the ECM market. In 2017, the
company undertook a major strategic decision by splitting into two different publicly listed companies. This
separation of Conduent Inc. has called for a document management and a BPO company. The company
has a broad and diverse set of offerings, and a strong product portfolio in document technology that caters
to its customers in 180 countries. To ensure its dominance in the ECM market, Xerox has successfully
adopted various organic and inorganic growth strategies. In line with its growth strategy, Xerox, in June
2016, integrated scanning software into Xerox DocuMate Scanner and Xerox DocuShare 7. This integration
would help employees to import digital and scanned files to Xerox DocuShare directly; this would simplify
the conversion of large backlog files into meaningful business data.
Xerox extensively focuses on innovation and has R&D centers in the US, Canada, Europe, and India. The
company has operations, subsidiaries, and distributors in Latin America, MEA, Eurasia, and Central Eastern
Europe, and Africa, along with India and Brazil.
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