Adobe Connect offers one of the most versatile product portfolios for enterprise video and collaboration. The company is focused on adopting both organic and inorganic growth strategies in the enterprise collaboration market. With an R&D investment of USD 976.0 million in 2016 alone, Adobe consistently invests in new products launches and updates. For instance, in February 2016, the company released a new application for the integration of Salesforce with Adobe Connect Events. This product integration benefits users of Adobe Connect by enabling engagement with a wide customer range of Salesforce. Adobe has also developed and maintained technological partnerships and distributorship with enterprises across the globe. The company has a strong presence in all the major regions, such as North America, Europe, APAC, MEA, and Latin America.