The company also provides video platforms for
enterprises, such as IBM enterprise video streaming solution, which enables video sharing across the
globe on various devices. The company also offers video services, such as IBM Cloud Video Services. This
includes Cloud Video Streaming services for enterprises and Live Event Streaming services. The company
offers innovative video solutions, which are expected to provide a competitive advantage to the company.
However, the high cost of cloud video solutions and services offered could pose a major challenge for the
USP : IBM offers IBM Cloud Video Solution, which includes internal video for corporate communications, live
events video, marketing video, multiscreen streaming video, and workflow & distribution video. The
company also offers featured video solutions for enterprise video customers such as streaming manager
for enterprise and enterprise content delivery network.
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IBM CORPORATION Presence in Enterprise Video Solutions
IBM emphasizes on tapping opportunities in the enterprise video market through organic growth strategies,
such as new product launches and enhancements to address the needs of video solutions for enterprises
across different industries. For instance, in order to meet the customer needs for finding specific content in
the video, the company added the chaptering capabilities to its IBM Cloud Video enterprise solution in May
The company focuses on inorganic growth through acquisitions and collaborations with technology
partners to strengthen its capabilities in enterprise video solutions and services. For instance, in April
2016, the company collaborated with the Canadian Broadcasting Corporation (Canada) to enhance its
enterprise video customer base. The company is also focusing on expansions to maintain its position in the
enterprise video market. For instance, in order to develop new technologies for IBM Cloud Video, the
company opened the IBM Budapest Lab in Budapest (Hungary) in April 2017. The company has acquired
various players such as Ustream, Inc. (US), Clearleap, Inc. (US), and Cleversafe, Inc. (US) to strengthen its
portfolio of enterprise video solutions and services. By offering innovative video solutions and services, IBM
has become one of the key vendors of the enterprise video market.
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