IBM emphasizes on tapping opportunities in the enterprise video market through organic growth strategies, such as new product launches and enhancements to address the needs of video solutions for enterprises across different industries. For instance, in order to meet the customer needs for finding specific content in the video, the company added the chaptering capabilities to its IBM Cloud Video enterprise solution in May 2017. The company focuses on inorganic growth through acquisitions and collaborations with technology partners to strengthen its capabilities in enterprise video solutions and services. For instance, in April 2016, the company collaborated with the Canadian Broadcasting Corporation (Canada) to enhance its enterprise video customer base. The company is also focusing on expansions to maintain its position in the enterprise video market. For instance, in order to develop new technologies for IBM Cloud Video, the company opened the IBM Budapest Lab in Budapest (Hungary) in April 2017. The company has acquired various players such as Ustream, Inc. (US), Clearleap, Inc. (US), and Cleversafe, Inc. (US) to strengthen its portfolio of enterprise video solutions and services. By offering innovative video solutions and services, IBM has become one of the key vendors of the enterprise video market.