MICROSOFT CORPORATION in Enterprise Video Solutions

Microsoft is one of the largest providers of enterprise video solutions. The company is well-positioned to help enterprises move to the cloud and is focused on providing innovative, reliable, and cost-effective video offerings. The company is focusing on organic growth strategies such as new product launches and product enhancements to address the needs of enterprise customers. For instance, in order to enhance its portfolio of enterprise video solutions and services, the company launched Microsoft Stream service for enterprise clients in July 2016. In recent years, the company has also emphasized on tapping opportunities in the enterprise video market through inorganic growth strategies such as partnerships and collaborations with technology partners to strengthen its customer base, globally. For instance, in March 2017, the company partnered with Polycom, Inc. (US) to offer cloud-based video interoperability service built by both the companies. By offering a diverse and innovative portfolio of video solutions and services, Microsoft has become one of the key players in the enterprise video market.