ORACLE Fraud Detection Software

Oracle delivers its products, platforms, and software applications for various verticals, including Consumer Packaged Goods (CPGs), finance, insurance, restaurants, utilities, broadcasting networks, and electronics and travel. The company has been investing heavily in Research and Development (R&D) to cater to the demands of its clientele. Oracle’s R&D expenditure in 2016 was approximately 16% of its total revenue. The company focuses on both organic and inorganic growth strategies. As a part of its inorganic growth strategy, the company has acquired several other companies. For example, Oracle enhanced its presence in the social media analytics segment by acquiring Collective Intellect, a cloud-based social intelligence solutions provider. The acquisition enabled Oracle to monitor its customer interactions on social media websites, such as Facebook and Twitter. Similarly, in April 2017, Oracle acquired Moat, a leading provider of digital measurement cloud solutions. Moat is expected to provide data and analytics through the Oracle Data Cloud to serve marketers and customers in a better manner. Additionally, Moat is expected to serve its old customers, including Facebook, Snapchat, and YouTube, as an independent platform inside the Oracle Data Cloud.