APPLE INC in Geofencing Solutions

Apple is continuously working to improve its maps application and transform it into a better competitor’s alternative. The company has launched various geofencing applications under location-based services, and is expanding its features and capabilities in the geofencing market. The company has also developed a couple of new patent applications that are working on advanced geofencing capabilities for its operating systems. These patents also have location-based authentication applications that further enhance the reach of location-based marketing. Through Apple’s customized location notifications, users can send and receive notifications from their friends as they move across predetermined zones. The first user requests the second user via push notifications to share his/her location. Once it is shared, both the devices can share routes and events, and further, the broadcasting of notification is activated in the user’s phone. When the second user enters or crosses a preset geofenced zone, the first user is notified. If the second user is minutes away from the event, the first user is informed via a response message and a PoI route is displayed. Instapaper is an iPhone/iPad app, whose main function is to enable users to save articles found on the web for reading offline later. With Instapaper’s geofencing capabilities, users can enable the application to automatically download the saved articles to the iPhone, whenever the user enters or leaves a location. Similarly, with the Find My Friends application, the "notify me" page features a customizable boundary or geofencing option that can be expanded or contracted around a located iOS device. Users can adjust the monitored area around a device by selecting the "change location" button, which resets the geofencing threshold to allow more accurate location-based notifications.

USP : The Indoor Remote Triggered Location Scanning application lets Apple locate an iPhone user inside a building, with the help of preset nodes or iBeacons that can detect the location of a device. To locate an iPhone user indoors, the system would assess the signal strength from 3 nearby permanent nodes and determine the approximate distance to each one, and thus establish the location of a device using triangulation.

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APPLE INC detailed analysis

Product Maturity
Company Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
5.00
3.55
4.30
Product Features and Functionality
3.60
4.25
3.65
Product Quality and Reliability
3.00
3.25
2.75
Focus on Product Innovation
4.10
3.95
4.10
LEAST IMPORTANT LESS IMPORTANT

PARTICIPATING QUADRANTS

APPLE INC has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Middle East and Africa

    8 Participants

  • Niche Quadrant

    All-Asia-Pacific

    15 Participants

  • Niche Quadrant

    All-Europe

    16 Participants

STRENGTHS
  • Product Maturity / Customer Type
    Large Enterprises
  • Product Maturity / Customer Type
    SME's
  • Product Maturity / Frequency of Support Service
    Monthly
  • Product Maturity / Types of Geofencing Services
    Api Management Services
  • Product Maturity / Types of Geofencing Services
    Application Support And Maintenance Services
  • Product Maturity / Types of Geofencing Services
    Consulting And Advisory Services
  • Product Maturity / Types of Geofencing Services
    Deployment And Integration Services
  • Product Maturity / Types of Geofencing
    Fixed
  • Product Maturity / Types of Geofencing
    Mobile
  • Product Maturity / Types of Geofencing Services
    Testing Services
  • Product Maturity / Types of Geofencing Services
    Training And Development Services
  • Product Maturity / Channel for Delivery of Support Services
    On-Site Support
  • Product Maturity / Channel for Delivery of Support Services
    Remote Support
  • Company Maturity / Industry Vertical
    BFSI
  • Company Maturity / Industry Vertical
    Governmnet and Defense
  • Company Maturity / Industry Vertical
    Healthcare and Life Sciences
  • Company Maturity / Industry Vertical
    Industrial Manufacturing
  • Company Maturity / Industry Vertical
    Media and Entertainment
  • Company Maturity / Industry Vertical
    Other Industry Verticals
  • Company Maturity / Industry Vertical
    Retail and Consumer Goods
WEAKNESSES
  • Product Maturity / Frequency of Support Service
    Quarterly
  • Product Maturity / Frequency of Support Service
    Bi-Annually
  • Product Maturity / Industry Coverage
    BFSI
  • Product Maturity / Industry Coverage
    Governmnet and Defense
  • Product Maturity / Industry Coverage
    Other Industry Verticals
  • Product Maturity / Support Activities
    Support and maintenance
  • Product Maturity / Frequency of Support Service
    Annually
  • Product Maturity / Frequency of Support Service
    Others, please specify
  • Product Maturity / Industry Coverage
    Manufacturing
  • Company Maturity / Channel Strategy and Fit
    Business Expansion Strategy
  • Company Maturity / Mergers and Acquisitions Strategy
    Joint Ventures
  • Company Maturity / Mergers and Acquisitions Strategy
    M&A
  • Company Maturity / Mergers and Acquisitions Strategy
    Partnership and Collaborations
  • Company Maturity / Channel Strategy and Fit
    Customer Management Strategies
  • Company Maturity / Vision Alignment
    Business Strategy Alignment
  • Product Maturity / Product Quality and Reliability
    Frequency of Support Service
  • Product Maturity / Focus on Product Innovation
    R&D Spend
  • Company Maturity
    Breadth of Applications Served
  • Company Maturity
    Channel Strategy and Fit
  • Company Maturity
    Geographic Footprint
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TOP FEATURES
  • Product Features and Functionality
    Industry Coverage
  • Product Features and Functionality
    Customer Type
  • Support Activities
    Training and development
  • Industry Coverage
    Retail and Consumer Goods
  • Customer Type
    Large Enterprises
  • Customer Type
    SME's
  • Industry Coverage
    Transportation and Logistics
  • Support Activities
    Documentation
  • Types of Geofencing
    Fixed
  • Types of Geofencing
    Mobile

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APPLE INC Presence in Geofencing Solutions

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