Bluedot’s business strategy focuses on building strong and long-term relationships with its key clientele. The company’s strategy is to remove business barriers, adopt technological advancements to cope with the increasing dynamic market, and create new business opportunities to strengthen its revenue and market share globally. The company invests heavily in R&D activities for innovating new products and solutions to widen its offerings and support its initiative of building location-based services and geofencing for its commercial clientele. In line with its product development strategy, Bluedot has solved a major issue of battery drainage in applications that require GPS. The company has a suite of proprietary algorithms and cutting-edge techniques around sensor fusion that achieves high location accuracy and maximum battery performance. The company’s technology dynamically responds to user location and behavior, and efficiently manages the battery usage. Furthermore, with Bluedot’s geofencing technology, there is no need for hardware, such as beacons or sensors, thereby lowering the setup costs and increasing the scalability. The company’s foremost business strategy is user privacy. This means, it never collects any personal information or tracks customers. Furthermore, Bluedot partners with clients to deliver the most powerful and creative Point SDK solutions to the market. For instance, in January 2017, Bluedot introduced Bluedot Location Marketing on the Salesforce AppExchange, empowering businesses to connect with their customers, partners, and employees. It provides high accuracy location services and geofencing that enable clients to harness the power of locations to build personalized solutions. Bluedot’s patented location technology and smart conditioning engine work with Salesforce Marketing Cloud’s Journey Builder to map locations with Geolines.