The Localytics geofencing solution, Places, works by sending mobile application users content that is personalized to their current location. With Places, users can send push notifications to their customers, the instant they enter or exit a specific location, even if they do not have the user’s application open. Additionally, users can analyze data on physical locations which gives access to insights and geotargeting capabilities. Places can support up to 10,000 geofences. It is a fully integrated part of the Localytics platform that requires no additional SDKs, dashboards, or vendors. Furthermore, it uses a combination of GPS, Wi-Fi, and cell towers for the most accurate location. With True Impact, the customers can exactly see how push notifications drive changes in the user behavior. The customers can also keep a watch on unintended side effects.

USP : Localytics Geofencing software helps its clients engage with their customers with push notifications in the form of images, Graphics Interchange Formats (GIFs), videos, or audio files directly for more compelling results. The company’s targeting capabilities and True Impact campaign reports make it easy for customers to effectively engage their mobile app users. True Impact is the company’s campaign reporting tool.

BUYERS
VENDORS
EXPERTS
2.3
ANALYSTS
 

LOCALYTICS detailed analysis

Product Maturity
Company Maturity
Use Case Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
2.30
5.00
3.55
Product Features and Functionality
2.90
3.60
4.25
Product Quality and Reliability
1.55
3.00
3.25
Focus on Product Innovation
1.65
4.10
3.95
LEAST IMPORTANT LESS IMPORTANT

PARTICIPATING QUADRANTS

LOCALYTICS has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Middle East and Africa

    8 Participants

  • Niche Quadrant

    All-Asia-Pacific

    15 Participants

  • Niche Quadrant

    All-Europe

    16 Participants

STRENGTHS
  • Product Maturity / Customer Type
    Large Enterprises
  • Product Maturity / Customer Type
    SME's
  • Product Maturity / Types of Geofencing Services
    Application Support And Maintenance Services
  • Product Maturity / Types of Geofencing Services
    Deployment And Integration Services
  • Product Maturity / Types of Geofencing
    Fixed
  • Product Maturity / Types of Geofencing Services
    Training And Development Services
  • Product Maturity / Channel for Delivery of Support Services
    Remote Support
  • Product Maturity / Frequency of Support Service
    Bi-Annually
  • Product Maturity / Industry Coverage
    Media and Entertainment
  • Product Maturity / Industry Coverage
    Retail and Consumer Goods
  • Product Maturity / Support Activities
    Customer support service
  • Product Maturity / Support Activities
    Training and development
  • Product Maturity
    Breadth and Depth of Product Offerings
  • Product Maturity
    Focus on Product Innovation
  • Product Maturity
    Product Features and Functionality
  • Product Maturity
    Product Quality and Reliability
  • Product Maturity / Focus on Product Innovation
    R&D Spend
  • Product Maturity / Product Quality and Reliability
    Frequency of Support Service
  • Product Maturity / Frequency of Support Service
    Monthly
  • Product Maturity / Types of Geofencing Services
    Api Management Services
WEAKNESSES
  • Product Maturity / Types of Geofencing Services
    Consulting And Advisory Services
  • Product Maturity / Types of Geofencing
    Mobile
  • Product Maturity / Types of Geofencing Services
    Testing Services
  • Product Maturity / Frequency of Support Service
    Quarterly
  • Product Maturity / Channel for Delivery of Support Services
    On-Site Support
  • Product Maturity / Industry Coverage
    BFSI
  • Product Maturity / Industry Coverage
    Governmnet and Defense
  • Product Maturity / Industry Coverage
    Healthcare and Life Sciences
  • Product Maturity / Industry Coverage
    Manufacturing
  • Product Maturity / Industry Coverage
    Other Industry Verticals
  • Product Maturity / Industry Coverage
    Transportation and Logistics
  • Product Maturity / Support Activities
    Documentation
  • Product Maturity / Support Activities
    Support and maintenance
  • Product Maturity / Frequency of Support Service
    Annually
  • Product Maturity / Frequency of Support Service
    Others, please specify
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TOP FEATURES
  • Product Features and Functionality
    Customer Type
  • Types of Geofencing Services
    Deployment And Integration Services
  • Types of Geofencing Services
    Training And Development Services
  • Types of Geofencing Services
    Application Support And Maintenance Services
  • Customer Type
    Large Enterprises
  • Product Features and Functionality
    Technologies
  • Product Features and Functionality
    Industry Coverage
  • Types of Geofencing Services
    Consulting And Advisory Services
  • Types of Geofencing
    Fixed
  • Types of Geofencing
    Mobile

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LOCALYTICS Presence in Geofencing Solutions

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Marie Stelle

Engagement Partner - 360Quadrants.com