360 Score: 2.35
For Vendors
SIMPLIFI

SIMPLIFI Geofencing Solutions

SIMPLIFI Overview

Simpli.fi offers solutions for advertisement campaigns using its advanced data-driven solutions. Simpli.fi offers the geofencing technology that helps businesses in customizing the requirements of their target audience through dynamic targeting and various geofencing shapes, such as square, circle, and pentagon. For better precision and seamless geofencing services, the company makes use of unstructured data and programmatic infrastructure. Event targeting is used to target an audience within a geofenced area at a specified date and time of an event, and accordingly, push relevant advertisements to those customers on their mobile phones, tabs, and other devices. Event targeting can also be used at sports stadiums, convention centers, parks, and ceremonies.

SIMPLIFI USP

Simpli.fi's offers Conversion Zones, a competent tool for tracking online to offline conversions in mobile advertising. By outlining a virtual conversion zone about a location, advertisers can monitor the amount of physical traffic at a location. The company's event targeting solution,  precisely targets customers from an event. Simpli.fi's geofencing is highly accurate. The company's targeting solution relies on plat line data from property tax and public land surveying information. 

Popular Comparisons

Evaluated against 176 key buying criteria
Strengths
  • SME's
  • Api Management Services
  • Application Support And Maintenance Services
  • Consulting And Advisory Services
  • Fixed
  • On-Site Support
  • Remote Support
  • Bi-Annually
  • Media and Entertainment
  • Retail and Consumer Goods
  • Customer support service
  • Documentation
  • Support and maintenance
  • Training and development
  • Breadth and Depth of Product Offerings
  • Focus on Product Innovation
  • Product Quality and Reliability
  • Product Features and Functionality
  • R&D Spend
  • Frequency of Support Service
Weaknesses
  • Large Enterprises
  • Monthly
  • Deployment And Integration Services
  • Mobile
  • Testing Services
  • Training And Development Services
  • Quarterly
  • BFSI
  • Governmnet and Defense
  • Healthcare and Life Sciences
  • Manufacturing
  • Other Industry Verticals
  • Transportation and Logistics
  • Annually
  • Others, please specify
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SIMPLIFI Presence in Geofencing Solutions
Simpli.fi offers competent geofencing solutions for its commercial clients, which enable businesses to customize the requirements of their audience using custom targeting shapes, with precise location details. The company is focused on providing precise services for geofencing, which is evident from the fact that recently in 2016, the company added the event targeting feature to its portfolio of geofencing solutions. To offer a broader spectrum of location-based services, the company offers detailed insights into the effectiveness of advertising campaigns. To keep up with the competitors and stand apart in terms of service offerings, Simpli.fi offers detailed reports, which include campaign conversion rates, neutral conversion rates, geo conversion lifts, new user campaign conversion lifts, and information on neutral days. Usually, these types of details are available with much larger budgets and leverage panel-based attribution, but Simpli.fi makes it available to its commercial clients at lesser budgets.

Top SIMPLIFI Features

#1 Product Features and Functionality / Industry Coverage
#2 Product Features and Functionality / Customer Type
#3 Types of Geofencing / Fixed
#4 Types of Geofencing Services / Application Support And Maintenance Services
#5 Types of Geofencing Services / Consulting And Advisory Services

PARTICIPATING QUADRANTS

SIMPLIFI has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-North America

  • Niche Quadrant

    Retail and Consumer Goods-All

  • Niche Quadrant

    All-Europe