360 Score: 3.15
For Vendors
Thumbvista
  • Charlotte, North Carolina, US
  • 2012

THUMBVISTA in Geofencing Solutions

Thumbvista Overview

Thumbvista offers innovative solutions for mobile marketing with the help of geofencing. The company offers mobile marketing ads on smartphones for iOS and Android operating systems over a mobile ad network. It helps businesses to narrow down their desired areas for advertising down to 100 meters and helps them to target the devices in that range in accordance with actions, such as calls, app downloads, recent searches, and landing pages. The company also provides solutions such as traditional geo-targeting and interest based targeting techniques by leveraring its contextual and behavior targeting.

Thumbvista USP

The company offers the facility of setting up multiple geofences, along with targeting features, to trigger advertisements for the desired customer base. Moreover, it provides reports to the marketers about the performance of their campaign, including the impressions, Click-through Rate (CTR), and other such useful information. It helps organizations to : Create geofences at events, airports/hotels, or even around their competitors; Target potential customers based on their demographics, hobbies and interests.

Popular Comparisons

Evaluated against 176 key buying criteria
Strengths
  • SME
  • Monthly
  • Api Management
  • Application Support And Maintenance
  • Consulting And Advisory
  • Deployment And Integration
  • Fixed
  • Mobile
  • Testing
  • Training And Development
  • Remote Support
  • Battery Life
  • Campaign Automation
  • Location Tracking
  • Location Triggers
  • SDK
  • Customer support service
  • Training and development
  • Innovation
  • Product Features and Functionality
Weaknesses
  • Large Enterprises
  • Quarterly
  • On-Site Support
  • Bi-Annually
  • Analytics
  • Integration
  • Security Compliance
  • Documentation
  • Support and maintenance
  • Annually
  • Others, please specify
  • Breadth and Depth of Product Offerings
  • Support Service Frequency
  • R&D Spend
  • Product Quality and Reliability
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Thumbvista Presence in Geofencing Solutions
The company is focused on providing mobile marketing solutions to target customer groups. Thumbvista makes its mobile marketing initiatives using digital banner ads on Android or Apple phones. The company provides solutions to tap the potential customers in a location, with which it collects insights gained from past experiences to help marketers better the campaign success rate. The company’s clients include Papa John’s, GEICO, American Red Cross, Shell, Dunkin Donuts, Subaru, and Domino’s. Thumbvista has service agreements with leading mobile phone carriers, such as Verizon, AT&T, Sprint, and T-Mobile. The company has strong focus on various industry verticals, such as transportation and logistics, banking and financial services, media and entertainment, and government and defense.

Top Thumbvista Features

#1 Product Features and Functionality / Features
#2 Product Features and Functionality / Innovation
#3 Types of Geofencing / Fixed
#4 Product Features and Functionality / Customer Type
#5 Types of Geofencing Services / Deployment And Integration

PARTICIPATING QUADRANTS

Thumbvista has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    BFSI-All

  • Niche Quadrant

    Media and Entertainment-All

  • Niche Quadrant

    All-North America