Thumbvista offers innovative solutions for mobile marketing with the help of geofencing. The company offers mobile marketing ads on smartphones for iOS and Android operating systems over a mobile ad network. The desired area for advertising can be narrowed down to 100 meters and the devices in that range can be targeted in accordance with actions, such as calls, app downloads, recent searches, and landing pages. Thumbvista also offers solutions to analyze marketing campaigns and provide insights to marketers for optimizing their future campaigns. The company promotes the importance of being mobile-friendly to increase the digital presence of a business. This consists of making the business information accessible online for computersand also translating it to a mobile-ready website. The company offers its mobile solutions in 4 ways. First, by making a mobile-compatible website, which provides business information, such as product and service information, contact details, and address of the office. Second, it makes a custom website, which offers additional features, such as scrolling and navigation. Third, it builds a user-friendly site. Lastly, it makes mobile applications for Android or iOS which can be downloaded through the App Store or Play Store. Using these applications, it is possible to create more advanced functionalities, such as advanced maps, barcode scanners, games, and location-based services.
USP : The company offers the facility of setting up multiple geofences, along with targeting features, to trigger advertisements for the desired customer base. Moreover, it provides reports to the marketers about the performance of their campaign, including the impressions, Click-through Rate (CTR), and other such useful information.