Oracle offers IoT cloud services as end-to-end solutions for developing IoT-based applications. These applications connect existing sensors and devices to analytics engines in the cloud portfolio. Oracle Cloud is designed for rapid deployment, easy utilization, and reduced business processing time. The company focuses on growth of its SaaS and PaaS businesses to increase its software license revenues. For over three decades, the company has been effectively catering to a diverse clientele present across the globe. Oracle provides enhanced product offerings that are updated with the latest IoT market trends. Oracle spends a considerable portion of its revenue on R&D. In 2015, the company spent 14% of its revenue on R&D. In 2016, the R&D investment increased to 16%. Oracle has been categorically focusing on expanding its foothold in new markets and industries by making its product available to channel partners, resellers, regional distributors, network integrators, and independent software vendors. To diversify its business portfolio, Oracle has undertaken various acquisition strategies. In January 2016, Oracle acquired Apiary, a pioneer in providing framework and tools for developing Application Programming Interfaces (APIs). The acquisition has helped Oracle extend its cloud service offerings portfolio. Oracle also focuses on partnerships, collaborations, and agreements. In February 2017, Oracle collaborated with Huawei Technologies Co. Ltd. for a joint sales and marketing agreement. As per the agreement, both companies are expected to collaborate to work in the smart grid industry. Huawei Technologies and Oracle Corporation are expected to combine their R&D and implementation and testing services to improve operational efficiency and customer experience.