SAS Institute Inc. has undertaken collaborations with partners such as Intel and Cisco to endorse analytics with IoT. The company’s competitive approach is to concentrate on innovations in the core focus areas such as analytics, visualization, customer intelligence, and risk and fraud. SAS focuses on building strong partnerships with channel partners, systems integrators, resellers, OEMs, and managed analytic service providers that help customers to implement SAS technology for overcoming their business concerns. In 2016, SAS invested nearly 26% of its total revenue in R&D. The company witnessed significant revenue growth across all geographic regions in the areas of data management, analytics, and business intelligence. Government regulations, increased competition, and unprecedented market changes have helped the company provide innovative products and services, along with enhanced customer-centric solutions. SAS has been collaborating with various companies such as Accenture PLC, Capgemini SE, Cloudera Inc., and Cisco Systems Inc.