Google Location Of Things Solutions Reviews

California, USA
More than $100 BN
73 Buyers are Negotiating "Group Buyer Deal" for GOOGLE INC
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Google’s Inc. is one of the leading search engines with innovative search technologies that connects millions of people around the world with information every day. The company continue to invest in existing products and services, including search and advertising, as well as developing new products and services through research and product development. Request GOOGLE INC Pricing to get more information.


The company offers a dynamic range of products that includes web-based products, maps navigation, Google Maps, Field Trip, Google Goggles, Desktop Applications that includes Google Earth and Google Nearby. The web-based products provide search tools and map-related products, which assists in finding information for probable utility in location-based services. Maps navigation assists in finding directions from a current location over latitude and longitude with the help of GPS. Google Nearby API uses a mixture of Bluetooth, Bluetooth Low Energy, Wi-Fi, and near-ultrasonic audio to connect a unique-in-time pairing code between devices.

360 Quadrants

Strengths and Weaknesses
  • +10 Cloud
  • +14 Sales Support
  • +9 BFSI
  • +5 Government and Public Sector
  • +13 Healthcare and Life Sciences
  • +11 IT and Telecom
  • +12 Manufacturing
  • +6 Media and Entertainment
  • +10 Retail and Consumer Goods
  • +14 Travel and Hospitality
  • +7 Other Industry Verticals
  • +6 Breadth and Depth of Product Offerings
  • +9 Delivery
  • +7 Product Differentiation and Impact on Customer Value
  • +8 Product Features and Functionality
  • +10 Product Innovation
  • +9 New Product Launches
  • +8 Product Upgradation
  • +14 IoT Asset Management
  • +8 IoT Location Intelligence
  • -7 Locatio-Based Social Media Monitoring
  • -6 Location-Based Customer Engagement & Advertising Platform
  • -5 Mapping & Navigation
  • -5 Level of Support
  • -7 licenses
  • -5 Products/Solutions Offered
  • -12 R&D Spend
  • -11 On -Premise/ Dedicated hosting
  • -13 Indoor Location
  • -12 Outdoor Location
  • -11 Software
  • -13 Customer Support
  • -12 Technical Support
  • -5 Others, please specify
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GOOGLE INC presence in Location of Things Solutions

Google is one of the leading indoor location based service map providers, which introduced indoor navigation facility in its maps. Google identifies suitable opportunities for growth through acquisitions and investments, planned out by its corporate development team, in such a way that all its operations are sustainable by applying innovative technologies and business practices. The company focuses on both the organic and inorganic strategies to enhance its position in the Location of Things market. For instance, in November 2016, Google launched Tango, an augmented reality system for smartphones. It even launched Google Calendar in November 2016, which is integrated into Google Maps in its recent product update. The company adopted partnership, collaboration, and agreement as their key strategies for the growth of the market. For instance, in September 2016, Google acquired location-based analytics firm, Urban Engines.

Top Features

  1. Product Features and Functionality / Industry Vertical
  2. Product Features and Functionality / Applications Served
  3. Industry Vertical / Government and Public Sector
  4. Industry Vertical / Healthcare and Life Sciences
  5. Industry Vertical / IT and Telecom
  6. Industry Vertical / BFSI
  7. Industry Vertical / Travel and Hospitality
  8. Industry Vertical / Retail and Consumer Goods
  9. Industry Vertical / Manufacturing
  10. Industry Vertical / Media and Entertainment