Pardot Marketing Automation Software is an efficient B2B marketing automation platform developed and offered by Salesforce to help businesses in integrating marketing and sales functions. With its advanced features and intuitive interface, the software accelerates the development of innovative and personalized marketing campaigns, and the management of prospects saving time, efforts, and resources. Pardot also helps organizations to use AI to gain valuable insights into the campaigns and make accurate sales predictions.
Depending on the requirements of the organization, Pardot pricing ranges from $1250 per month to $4000 per month, for up to 10000 contacts and is billed annually. Here are the Pardot pricing segments:
- Growth - $1250 per user per month, billed annually
- Plus - $2500 per user per month, billed annually
- Advanced - $4000 per user per month, billed annually
For more details about Pardot pricing plans, please contact the company.
An intuitive demo of Pardot Marketing Automation Software is available on its website for all the pricing segments. The interested users can easily access the demo by filling up the required details in the form available on the demo link.
- Identify the most yielding leads through automated lead nurturing and selection features of the platform
- Provide personalized customer experience using dynamic content and targeted offers
- Create effective email marketing campaigns using an easy-to-use, intuitive visual editor
- Automate email interactions through scheduled sending autoresponder functionalities
- Integrate sales and marketing teams through pre-approved campaigns for sales reps
- Track prospect behaviour and history using the activity tracking functionality
- Assess the success and performance of the campaigns through access to insightful data
- Observe customer activity through the sales funnel using lifecycle reporting
Artificial Intelligence Functionality
- Make accurate predictions for lead generation and qualification using Pardot Einstein
- Optimize marketing campaigns through the AI capabilities of Pardot Einstein