Everbridge, a leading player in the MNS market, intends to drive growth in its business by building on its position as a global provider of critical event management, critical communications and enterprise safety applications. The key elements of its growth strategy include capitalizing on the breadth of its solutions and the technological advantages of its CEM platform to continue to attract new customers; further enhancing its existing customer base; and developing new applications to target new markets and use cases. It has been successful in its strategies with revenue retention rates of over 110% in each of the last 3 years. Everbridge has a decent geographic reach with physical offices in the US, the UK, Germany, Sweden, Singapore, and China. It further intends to continue to expand its local presence in Europe and MEA to leverage its relationships with local carriers and its ability to deliver messages to over 200 countries and territories in 15 languages and dialects as well as expand its channel partnerships and to opportunistically consider expanding in other regions. The company offers customized MNS solutions to suit the specific requirements of its customers from various industry verticals such as corporate, healthcare, government, energy, financial services, higher education, and transportation. Some of its leading customers include companies such as Microsoft, VMWare, Sandvik, Ricoh, Ericsson, and Digital Realty. Its customer base has expanded from 867 customers at the end of 2011 to more than 3,200 customers as of 2016. Everbridge partners with industry-leading companies that deliver services, solutions, and technology integrations that expand the value and capabilities of Everbridge’s critical communications platform. Some of the solution partners of the company include AccuWeather, Alertus, Cobalt, and Serendipity; integration partners include Allied Barton, ARM, Braxos, Eaton, and Federal Signal Corporation; and alliance partners include BMC Software, Catchpoint, Cisco, D4H, and Google. Everbridge also scored well on the viability parameter and its annual revenue grew by over 30% during the last year due to its rapidly expanding customer base. However, it needs to diversify its revenue streams from other parts of the globe as well, as it derives 90% of its revenues from the US alone.
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