IBM CORPORATION in Middle East Cloud Infrastructure Services

IBM, a multinational company, has a strong presence in the Middle East with offices in technologically advanced regions such as Dubai, Qatar, Riyadh, and Kuwait. IBM is focusing on the organic and inorganic growth strategy, to increase its customer base and revenue margins. The launch of its new Bluemix services in December 2016 gave organizations the ability to create and share custom toolchain templates across their business. By understanding users’ needs and enhancing its present services, IBM is able to retain its clientele. The company also has a diverse partner ecosystem comprising local companies in the Middle East, which helps them improve its presence as well as increase sales. For instance, its business partners in the UAE comprise vendors such as United Computer Management Consultancy, Elementblue Technologies, and Omnix International, whereas the business partners in Saudi Arabia comprise Ejada Systems, Resemble Systems Est., and Aala Information Technology. Partnerships, acquisitions, and collaborations, along with its dedicated R&D team, are helping the company create solutions to cater to various industry verticals, such as BFSI, energy and utilities, hospitality, healthcare, retail, travel and transportation, metals and mining, government sector, media and entertainment, and education.