Microsoft is a renowned provider of licensing-based software and solutions. The company serves a plethora of industry verticals through its diversified offerings in the major business segments of hardware, software, and services. Microsoft enables businesses to transform their business processes through the use of advanced data analytics. Its Cortana Analytics Suite offers customers and application developers a fully managed big data and analytics suite that transforms data into intelligent action. Microsoft Azure has witnessed an unprecedented market traction and large-scale adoption by enterprises. The company, in 2016, earned a whopping USD 12.1 billion from commercial cloud deployments, witnessing a surge of more than 50% YoY. The Azure cloud platform is available in 140 countries and has 20 data centers. The American conglomerate has one of the best partner networks, including data partners, technological partners, and OEMs. The company’s partner network has helped it constantly update and innovate its product portfolio. In the retail analytics market, Microsoft focuses on both organic and inorganic growth strategies to optimize its growth and remain competitive.