AWS enhances its business by utilizing smart technologies. For instance, the company has adopted the IoT platform and cloud to provide services for the government sector and aims at developing smart cities. The company has adopted different organic and inorganic growth strategies in order to retain its market position, catering to more than a million customers, including the fast-growing start-ups, large enterprises, and government agencies across the globe. The company also focuses on upgrading its service offerings to widen its customer base and gain a competitive edge over other market players. For instance, Blackboard, an education technology platform provider, uses the AWS cloud to transform digital learning and step into the smart education domain. Furthermore, AWS is working on solar projects with the help of cloud. In these projects, around 580,000 MWh of energy is likely to be generated annually and expected to exceed the company’s goal to produce 40% renewable energy by the end of 2017.