Avaya mainly aims for 4 competencies: providing IP telephony, contact centers, unified communications, and services within Europe, Middle East, and Africa (EMEA), aligned in a strategic direction to capture the smart government market. The company’s growth strategy aims at expanding the cloud offerings and capabilities, increasing the mobility offerings to customers, investing in sales and distribution, increasing its capabilities in mid-market offerings and market share, and expanding the margins and profitability. The company has been gradually diversifying its offerings from being a hardware to software and a services provider. In the government sector, the primary focus of Avaya lies in unified communications and contact centers. The company has been working closely with the state governments for providing emergency response systems and is actively targeting on digitizing the education initiatives.