The company focuses mainly on inorganic growth strategies, such as acquisitions and collaborations, to strengthen its product portfolio and gain a competitive advantage. In June 2016, Oracle acquired Opower, a global provider of cloud-based services, for its utilities industry. The acquisition empowered Oracle to offer a complete set of solutions for the utilities industry. These solutions will focus on meeting the overall needs of the value chain. The company also focuses on organic growth strategies, such as new product developments. In March 2017, Oracle introduced the Oracle Utilities Operational Device Cloud Service (ODCS), a new cloud offering that enables utility firms to further automate the management of grid assets and devices at a lower TCO. Oracle has become a key vendor in the smart grid market. Oracle operates most of its business through indirect channels, including independent distributors and value-added resellers. For the manufacturing of hardware products, the company mostly relies on thirdparty manufacturing partners. Oracle’s internal manufacturing operations include materials procurement, assembly, testing, and quality control.