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Adobe Systems
Online
California, USA
1982
$5BN to $10BN
Enterprise
75 Likes
75 Buyers are Negotiating "Group Buyer Deal"

Adobe Systems USP

Adobe Systems provides its social media analytics software, along with products, such as Adobe Analytics and Adobe Social. Adobe Analytics contains real-time web analytics and reporting on interactive dashboards, as well as, for ad-hoc analysis. It also comes with additional add-ons, such as the predictive workbench, which is powered by statistical modeling and machine learning and real-time monitoring. Adobe Analytics is available in 3 plans: Select, Prime, and Ultimate. Adobe's social management platform helps users with social campaign management and generates insights from key marketing data to gain awareness based on brand and target audience. It also helps in proving ROI through customer attribution, anomaly detection, and cohort analysis to better direct the marketing spend. Request Adobe Systems Pricing to get more information.

Summary

Adobe Social Media Analytics Software provides tools to manage the entire social campaign process, which includes content creation, distribution, optimization, analysis, and performance monitoring. The company provides an enterprise lean and support service, which helps clients learn about Adobe’s products and basics to set up and manage their Adobe account. Clients normally choose the subscription/licensing pricing options while using Adobe’s social media analytics software. The company markets and licenses its products directly through its sales team or its official website.

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“I am looking for a Social Media Analytics Software in north America. My budget is $50,000. Looking to buy in 15 days.”
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Adobe Systems
75 Buyers Negotiating
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Strengths
  • +9
    Level of Support Services
  • +12
    Remote Support
  • +12
    Hosted / On-Cloud
  • +10
    On-Premise
  • +10
    Others - Pre-sales Support Activities
  • +9
    Product Demos
  • +8
    Software Requirement Specification (SRS)
  • +5
    Predictive Analytics
  • +11
    Product Features
  • +13
    Any other professional service
  • +11
    Consulting
  • +14
    Managed Services
  • +10
    Support and maintenance services
  • +12
    Training and Education services
  • +11
    Campaign management
  • +10
    Competitor benchmarking
  • +7
    Customer behavioral analysis
  • +6
    Customer segmentaion and targeting
  • +14
    Customer Support
  • +13
    Full Time Equivalent
Weaknesses
  • -5
    Per User Basis
  • -13
    BFSI
  • -8
    Energy and Utilities
  • -12
    Governmnet and Defense
  • -10
    Healthcare and Life Sciences
  • -11
    IT and Telecom
  • -14
    Manufacturing
  • -5
    Media and Entertainment
  • -9
    Retail and eCommerce
  • -7
    Transportation and Logistics
  • -6
    Travel and Hospitality
  • -6
    Prescriptive Analytics
  • -8
    Descriptive Analytics
  • -7
    Diagnostic analytics
  • -11
    On-Site Support
  • -8
    Brand Management
  • -13
    Content optimization
  • -14
    Others- Social media analytics
  • -6
    Other - Support Services
  • -9
    Other Industry Verticals
Adobe Systems Presence in Social Media Analytics Software
Adobe Systems has offices in the Americas, EMEA, and APAC. It also has an extensive ecosystem of marketing agencies, systems integrators, and developers, who help license and deploy Adobe’s solutions to its customers. Customers buying the product directly form the website can make use of Adobe’s software subscription model, where the customer can purchase the product for a specific period of time and also purchase other services, such as maintenance and support, and the permission to upgrade. The company’s inorganic growth strategy includes acquisitions and partnerships, which enable the company to improve its product portfolio and market presence. In May 2016, Adobe Systems acquired Livefyre, which gave Adobe Systems the access to billions of pieces of user-generated content, which was streamed in real-time and convert them into digital experiences across any marketing channel. Adobe Systems also makes use of organic strategies to cater to a wider audience. For instance, in March 2016, Adobe Systems made Adobe Experience Manager (AEM) available to public sector organizations in Europe as a managed service, powered by Amazon Web Services (AWS). With this launch, customers in the UK could get a faster, flexible, and secure access to the cloud. The company has shown good investments toward R&D, which helps it come up innovative solutions.
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