USP : Brandwatch has registered its presence in the social media analytics market using the Brandwatch Analytics and Brandwatch Audiences. This is a social listening platform, which analyzes billions of conversations that take place on social media websites and provides richer data in order to optimize the marketing value. Brandwatch Audiences allows customers to influence marketing and advertise their brands in an effective manner and also helps with PR and reputation management, and consumer insights. The company provides various services, such as enablement services, education services, and research services, to support its customers.
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