CISION Social Media Analytics Reviews & Product Details

Cision’s social solution provides comprehensive analysis for your social profile performance across Twitter, Facebook, and Instagram, as well as social conversations across Twitter, blogs, forums, and other social sites to make sure you are completely covered across the social media landscape. It enables to quickly turn social mentions into boardroom-ready charts and detailed reports to understand what drives brand awareness, and who the most impactful influencers talking about your brand’s key topics are. With Cision social media solution it can integrate brand’s owned social media accounts to quickly interact with customers and influencers, without ever having to leave the Cision system. Sentiment Analysis ability of Cision solution explores how people feel about your brand and campaigns throughout your networks, identify brand advocates and respond to feedback, view sentiment mentions and respond to your audience quickly. It also analyzes the sentiment breakdown and evaluates trends across social profiles. Integrate Cision’s patented API into other enterprise applications.

USP :

Cision social media analytics enables one to drive business decisions, influence strategy and optimize marketing investments that lead to meaningful brand success. Cision delivers fast, flexible analytics that goes beyond counting clips to deliver the real business value of your earned media results. With Cision, you can fully understand how earned media mentions about you, your competitors and your industry are influencing the conversation, who is driving the conversation, and the impact it is having on web traffic to your site or your competitors.

BUYERS
VENDORS
EXPERTS
2.1
ANALYSTS
 

CISION detailed analysis

Product Maturity
Company Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
3.25
4.10
3.80
Product Features and Functionality
2.75
4.65
3.65
Product Differentiation and Impact on Customer Value
2.55
4.00
3.80
Product Branding
1.35
3.70
4.55
LEAST IMPORTANT LESS IMPORTANT

PARTICIPATING QUADRANTS

CISION has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Asia-Pacific

    23 Participants

  • Niche Quadrant

    All-North America

    25 Participants

  • Niche Quadrant

    All-Europe

    23 Participants

STRENGTHS
  • Product Maturity / Solutions Offered
    Any other professional service
  • Product Maturity / Solutions Offered
    Managed Services
  • Product Maturity / Channel for Delivery of Support Services
    On-Site Support
  • Product Maturity / Solutions Offered
    Training and Education services
  • Product Maturity / Applications Catered
    Brand Management
  • Product Maturity / Applications Catered
    Campaign management
  • Product Maturity / Applications Catered
    Competitor benchmarking
  • Product Maturity / Applications Catered
    Marketing meausurement
  • Product Maturity / Applications Catered
    Performance monitoring
  • Product Maturity / Applications Catered
    Risk Management and Fraud Detection
  • Product Maturity / Pre Sales Support
    Software Requirement Specification (SRS)
  • Product Maturity / Industry Verticals
    BFSI
  • Product Maturity / Industry Verticals
    Energy and Utilities
  • Product Maturity / Industry Verticals
    Governmnet and Defense
  • Product Maturity / Industry Verticals
    Healthcare and Life Sciences
  • Product Maturity / Industry Verticals
    IT and Telecom
  • Product Maturity / Industry Verticals
    Manufacturing
  • Product Maturity / Industry Verticals
    Media and Entertainment
  • Product Maturity / Industry Verticals
    Retail and eCommerce
  • Product Maturity / Industry Verticals
    Transportation and Logistics
WEAKNESSES

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TOP FEATURES
  • Product Features and Functionality
    Applications Catered
  • Applications Catered
    Risk Management and Fraud Detection
  • Industry Verticals
    Manufacturing
  • Industry Verticals
    Transportation and Logistics
  • Applications Catered
    Brand Management
  • Applications Catered
    Performance monitoring
  • Solutions Offered
    Training and Education services
  • Solutions Offered
    Managed Services
  • Industry Verticals
    Energy and Utilities
  • Industry Verticals
    Retail and eCommerce

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