Clarabridge Engage Presence in Social Media Analytics Software
Clarabridge has a direct or indirect presence across the globe through its products, solutions, and services. The company adopts the organic and inorganic growth strategies. As a part of its organic growth, the company has launched and upgraded various products. For instance, in May 2017, It is enhanced the capabilities of its CEM suite, by adding various features, including, AI-based conversational surveys, predictive analytics, omnichannel case management capabilities, and bot integrations. Additionally, in April 2017, This launched a new contact center analytics tool to transcribe and analyze the customer interaction data from contact centers. It integrates the voice data with social media communications, emails, and the other data sources. The acquisitions and partnerships strategy has been the key inorganic strategy adopted by the company to expand its product portfolio and presence. Its presence across all the regions helps Clarabridge partner with various companies. For instance, in March 2016, Clarabridge partnered with Ditto Labs, an image recognition provider, to offer visual listening capabilities to the CEM analytics of Clarabridge and social customer service solutions of Engagor. Further, it allows businesses to identify brands, scenes, emotions, and products through photos posted on social media and other websites. Moreover, in May 2015, this acquired Engagor, a social customer service and engagement platform provider. This acquisition has strengthened the company’s CEM product portfolio.