Businesses use CX Social to monitor the campaign performance to understand the customer’s exact need. The company provides various services, including enablement services, education services, and research services, to support its customers by making the ongoing process seamless, providing on-demand training, and monitoring its social media customers. This Social Media Analytics Software
connects to a number of social media sources and collects all the customer feedback in one place. The data connectors gather insights from all sources of feedback, both solicited and unsolicited, to offer the users a peek into the entire customer journey. The platform also provides a unique ability to accurately record the degrees of variation on its 11-point sentiment scale and to handle the nuance of different contexts.