The Hootsuite platform helps users in keeping their social presence active 24/7 by automatically scheduling posts. This saves time and effort by uploading, editing, and bulk scheduling social media posts at once, in CSV format. The platform allows users to view all the scheduled posts at a glance, streamline approvals, and work together with the team in real-time using an interactive, media-rich planner. The platform also allows users to create search streams by adding hashtags, location data, or keywords in order to find compelling and curate content that can be shared on the fly. The platform also provides customizable reports using an intuitive interface.
USP : Hootsuite Analytics Platform provides a clear understanding of the user's network and social media performance across channels with the help of timeframes. It allows marketers to design insightful, tailor-made reports by using an intuitive interface. The users can draw on over 200 metrics that measure the impact of their social media content across channels and campaigns. The platform also helps managers measure their team's performance by tracking how long it takes the team to respond to and then resolve Tweets and Facebook posts, mentions, and comments assigned to them.