Hootsuite Reviews & Product Details

The Hootsuite platform helps users in keeping their social presence active 24/7 by automatically scheduling posts. This saves time and effort by uploading, editing, and bulk scheduling social media posts at once, in CSV format. The platform allows users to view all the scheduled posts at a glance, streamline approvals, and work together with the team in real-time using an interactive, media-rich planner. The platform also allows users to create search streams by adding hashtags, location data, or keywords in order to find compelling and curate content that can be shared on the fly. The platform also provides customizable reports using an intuitive interface.

USP : Hootsuite Analytics Platform provides a clear understanding of the user's network and social media performance across channels with the help of timeframes. It allows marketers to design insightful, tailor-made reports by using an intuitive interface. The users can draw on over 200 metrics that measure the impact of their social media content across channels and campaigns. The platform also helps managers measure their team's performance by tracking how long it takes the team to respond to and then resolve Tweets and Facebook posts, mentions, and comments assigned to them.

BUYERS
VENDORS
EXPERTS
3.0
ANALYSTS
 

HOOTSUITE INC detailed analysis

Product Maturity
Company Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
2.05
4.10
3.80
Product Features and Functionality
2.90
4.65
3.65
Product Differentiation and Impact on Customer Value
2.75
4.00
3.80
Product Branding
2.15
3.70
4.55
LEAST IMPORTANT LESS IMPORTANT

PARTICIPATING QUADRANTS

HOOTSUITE INC has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Asia-Pacific

    23 Participants

  • Niche Quadrant

    All-North America

    25 Participants

  • Niche Quadrant

    All-Europe

    23 Participants

STRENGTHS
  • Product Maturity / Solutions Offered
    Any other professional service
  • Product Maturity / Solutions Offered
    Support and maintenance services
  • Product Maturity / Solutions Offered
    Training and Education services
  • Product Maturity / Applications Catered
    Brand Management
  • Product Maturity / Applications Catered
    Campaign management
  • Product Maturity / Applications Catered
    Content optimization
  • Product Maturity / Applications Catered
    Customer behavioral analysis
  • Product Maturity / Applications Catered
    Customer segmentaion and targeting
  • Product Maturity / Applications Catered
    Risk Management and Fraud Detection
  • Product Maturity / Industry Verticals
    BFSI
  • Product Maturity / Analysis Type
    Diagnostic analytics
  • Product Maturity / Industry Verticals
    Governmnet and Defense
  • Product Maturity / Industry Verticals
    Healthcare and Life Sciences
  • Product Maturity / Industry Verticals
    IT and Telecom
  • Product Maturity / Industry Verticals
    Manufacturing
  • Product Maturity / Industry Verticals
    Media and Entertainment
  • Product Maturity / Analysis Type
    Predictive Analytics
  • Product Maturity / Analysis Type
    Prescriptive Analytics
  • Product Maturity / Industry Verticals
    Travel and Hospitality
  • Product Maturity
    Product Features and Functionality
WEAKNESSES

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TOP FEATURES
  • Product Features and Functionality
    Applications Catered
  • Product Features and Functionality
    Analysis Type
  • Solutions Offered
    Consulting
  • Industry Verticals
    Travel and Hospitality
  • Applications Catered
    Brand Management
  • Applications Catered
    Risk Management and Fraud Detection
  • Solutions Offered
    Training and Education services
  • Industry Verticals
    Manufacturing
  • Analysis Type
    Predictive Analytics
  • Solutions Offered
    Support and maintenance services

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