IBM Social Media Analytics Software

IBM Social Media Analytics makes use of sentiment analysis to evaluate marketing campaigns and provide a better customer experience by improving the processing time related to customer issues and requests. IBM verse has social analytics capabilities and is available as a standalone product that can be used as part of Connections Cloud S1, or as an on-premises solution through Notes Domino. Notes Domino is part of a client-server software platform sold by IBM. IBM’s end-users for social media analytics include the retail and manufacturing verticals.

USP : IBM offers social media analytics software solutions with its products, IBM Watson Analytics for Social Media and IBM Social Media Analytics SaaS. IBM Watson Analytics for Social Media automatically creates data visualizations to generate insights and also helps get interesting relationships and patterns to analyze the research topic in a better way. The key features include topics and suggestions, one-click analysis, automatic deliverables, interaction with social analytics, and understanding the sentiment in detail. It is deployed over the cloud. IBM Social Media Analytics SaaS analyzes billions of social media comments and provides customized results in configurable charts and dashboards over the cloud itself.

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