IBM Social Media Analytics Software

IBM has a direct presence in the Americas, Latin America, APAC, and EMEA. The setup of its separate Watson division to serve the analytics needs of customers has helped it improve its offerings and enhance its market presence as well. The company makes use of partners and resellers, such as Tata Consultancy Services, Prolifics, and Perficient to market and increase the adoption of its products and services. IBM also has distributers, such as Tech Data Corporation, Avnet Inc., and Pinnacle Business Systems, Inc., to provide its solutions to the clients directly. IBM has mainly adopted an inorganic approach, comprising partnerships and collaborations to enhance its foothold in the market. For instance, the partnership with Salesforce in March 2017 is expected to enable IBM Watson and Salesforce Einstein to connect with each other to enable an entirely new level of intelligent customer engagement across sales, service, marketing, and commerce. IBM has shown consistent improvements in investing in R&D over the focused years. IBM also has a research team, which works with clients and company’s business units through global labs to come up with innovative, client-specific solutions.