IBM Social Media Analytics makes use of sentiment analysis to evaluate marketing campaigns and provide a better customer experience by improving the processing time related to customer issues and requests. IBM verse has social analytics capabilities and is available as a standalone product that can be used as part of Connections Cloud S1, or as an on-premises solution through Notes Domino. Notes Domino is part of a client-server software platform sold by IBM. IBM’s end-users for social media analytics include the retail and manufacturing verticals.
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USP : IBM offers social media analytics software solutions with its products, IBM Watson Analytics for Social Media and IBM Social Media Analytics SaaS. IBM Watson Analytics for Social Media automatically creates data visualizations to generate insights and also helps get interesting relationships and patterns to analyze the research topic in a better way. The key features include topics and suggestions, one-click analysis, automatic deliverables, interaction with social analytics, and understanding the sentiment in detail. It is deployed over the cloud. IBM Social Media Analytics SaaS analyzes billions of social media comments and provides customized results in configurable charts and dashboards over the cloud itself.
North America , Latin America , Middle East and Africa , Asia-Pacific , Europe
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IBM CORPORATION Presence in Social Media Analytics Software
IBM has a direct presence in the Americas, Latin America, APAC, and EMEA. The setup of its separate Watson division to serve the analytics needs of customers has helped it improve its offerings and enhance its market presence as well. The company makes use of partners and resellers, such as Tata Consultancy Services, Prolifics, and Perficient to market and increase the adoption of its products and services. IBM also has distributers, such as Tech Data Corporation, Avnet Inc., and Pinnacle Business Systems, Inc., to provide its solutions to the clients directly. IBM has mainly adopted an inorganic approach, comprising partnerships and collaborations to enhance its foothold in the market. For instance, the partnership with Salesforce in March 2017 is expected to enable IBM Watson and Salesforce Einstein to connect with each other to enable an entirely new level of intelligent customer engagement across sales, service, marketing, and commerce. IBM has shown consistent improvements in investing in R&D over the focused years. IBM also has a research team, which works with clients and company’s business units through global labs to come up with innovative, client-specific solutions.
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