NetBase’s social media analytics platform makes it possible to get real-time alerts related to customer opinions and behaviors, with respect to sudden changes in the conversation volume and brand sentiment. This helps organizations identify emerging issues before they impact brand reputation and customer feelings. It provides functionalities to drill down to support decisions related to customer complaints, without the need for complex Boolean queries, manual data cleansing, and manual analysis. The platform can analyze the voice of the customer in real-time and measure the campaign performance to track the custom audience segments.
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USP : Netbase Solution offers social media products in 3 versions: Instant Search, NetBase Pro, and NetBase Enterprise. The instant search helps search social media platforms for insights, NetBase Pro has social listening and analytics capabilities, whereas NetBase enterprise offers full functionalities. It also provides multi-language support. The company’s product offerings can be purchased online. The company also makes use of VARs, such as SAP and Polis Consulting, to familiarize its social analytics platform to other regions. Clients can make use of forums, knowledge base, online support, phone support, and video tutorials to learn more about this social media analytics platform and resolve queries easily.
Product Maturity / Channel for Delivery of Support Services
On-Site Support
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Support and maintenance services
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Brand Management
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Campaign management
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Competitor benchmarking
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Customer behavioral analysis
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Customer segmentaion and targeting
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Marketing meausurement
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Risk Management and Fraud Detection
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Software Requirement Specification (SRS)
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BFSI
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Governmnet and Defense
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Healthcare and Life Sciences
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IT and Telecom
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Manufacturing
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Media and Entertainment
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Retail and eCommerce
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Transportation and Logistics
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Travel and Hospitality
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Products/Solutions Offered
WEAKNESSES
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TOP FEATURES
Product Features and Functionality
Applications Catered
Industry Verticals
Retail and eCommerce
Applications Catered
Brand Management
Solutions Offered
Support and maintenance services
Applications Catered
Customer segmentaion and targeting
Applications Catered
Risk Management and Fraud Detection
Industry Verticals
Transportation and Logistics
Industry Verticals
Manufacturing
Industry Verticals
Governmnet and Defense
Industry Verticals
Travel and Hospitality
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NETBASE SOLUTIONS Presence in Social Media Analytics Software
NetBase has offices in Europe, Americas, and APAC. The company makes use of VARs and client partners to increase its product adoption. For instance, the company partnered with POLIS Consulting to give POLIS, the exclusive rights to directly resell NetBase’s software platform in the Brazilian region. The company’s social analytic software is already being implemented in 99 countries worldwide and it also has a patented technology to process 42 languages, including Brazilian and Portuguese. By improving its product, keeping its customers in mind, the company has reached untapped territories. The company has also made provisions with the help of other companies to enhance its product offerings. For instance, Domo, provides connectors, which can be used with this platform to view the data alongside the metrics from any other system. In October 2016, NetBase also launched the Customer Experience Analytics solution, which converts customer feedback from social media, digital surveys, and customer care interactions into meaningful insights. Moreover, the partnership with AgilityWorks in January 2015 has increased the number of NetBase’s resellers to promote its products in the ever-growing UK and European regions.
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