4.07

ORACLE Social Media Analytics Software

  • California, USA
  • 1977
  • $10BN to $50BN
Sectors
BFSI, Manufacturing, Media and Entertainment, Travel and Hospitality, Retail and eCommerce, Healthcare and Life Sciences, Transportation and Logistics, Energy and Utilities, IT and Telecom, Governmnet and Defense
Regions
Europe, Middle East and Africa, Asia-Pacific, Latin America, North America
4.07
Company Overview
Oracle provides comprehensive services, including consulting, training, cloud services, and premier support to customers and partners in order to maximize the performance of their investments in the Oracle platform, applications, and infrastructure technologies. The company offers social media analytics solution through cloud as well as on-premises to support its customers. The Oracle Social Cloud empowers social media marketers to discover, analyze, and report to measure the results of the campaign impact across paid, owned, and earned social data. Through its integrated listening abilities and deep social analytics, Insights allows users to add owned as well as earned data analytics modules to customizable dashboards which may impact the entire marketing strategy, from targeting to content performance.
USP

Oracle offers its social media analytics solutions through its Social Relationship Management (SRM) platform. It comprises a comprehensive set of products, such as social engagement and monitoring cloud service, social marketing cloud service, social network, SRM service. These products facilitate various features, including content creation, engagement, listening, and community management. Additionally, it provides the software integration functionality with marketing, sales, commerce automation systems, and services to provide the best customer experiences. Oracle Social Cloud offers Social listening which allows oganizations to analyze social conversations that fuel content creation and disseminate information for targeted audiences. The Oracle Social Engage platform encourages marketers to handle all of social media activities through a visually stunning, easy-to-navigate interface.

ORACLE CORPORATION Popular Comparisons
Evaluated against 186 key buying criteria
Strengths
  • Any other professional service
  • Consulting
  • Support and maintenance services
  • Training and Education services
  • Brand Management
  • Campaign management
  • Competitor benchmarking
  • Content optimization
  • Customer behavioral analysis
  • Customer segmentaion and targeting
  • Full Time Equivalent
  • Hosted / On-Cloud
  • Hybrid
  • Marketing meausurement
  • Others - Pre-sales Support Activities
  • Others- Social media analytics
  • Performance monitoring
  • Product Demos
  • Risk Management and Fraud Detection
  • Software Requirement Specification (SRS)
Weaknesses
  • No Weaknesses
No Reviews
Questions And Answers
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ORACLE CORPORATION Presence in Social Media Analytics Software
Oracle offers its products, platforms, and software applications across various verticals, including Consumer Packaged Goods (CPGs), finance, insurances, restaurants, utilities, broadcasting networks, and electronics and travel. The company has been investing heavily on R&D to cater to the demands of its client base, The R&D expenditure in 2016 was approximately 16% of the total revenue. The company focuses on organic and inorganic strategies. Oracle maintains its leadership position by providing new and updated products across the social media industry. For instance, in March 2015, Oracle released new functionalities within the Oracle Service Cloud and Oracle Social Cloud that help organizations deliver better customer experience and drive more informed business decisions. The new social services enable brands to increase the social engagement and business insights via a new community self-service solution, enhanced social service, and incident routing. Further, as a part of the inorganic growth strategy, the company acquired various other companies. For example, Oracle enhanced its presence into the social media analytics market by acquiring Collective Intellect, a cloud-based social intelligence solutions provider. The acquisition allowed Oracle to monitor its customer interactions on social media websites, such as Facebook and Twitter, similarly in April 2017, Oracle acquired Moat, a leading provider of digital measurement cloud solutions. Moat is expected to provide data and analytics through Oracle Data Cloud in order to serve marketers and customers in a better manner. Additionally, Moat is expected to serve its old customers, including Facebook, Snapchat, and YouTube as an independent platform inside the Oracle Data Cloud.
#1 Product Features and Functionality / Applications Catered
#2 Product Features and Functionality / Analysis Type
#3 Applications Catered / Customer behavioral analysis
#4 Applications Catered / Risk Management and Fraud Detection
#5 Solutions Offered / Consulting

ORACLE CORPORATION QUADRANTS

ORACLE CORPORATION has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Middle East and Africa

  • Niche Quadrant

    All-Asia-Pacific

  • Niche Quadrant

    All-Europe