ORACLE Social Media Analytics Software

Oracle provides comprehensive services, including consulting, training, cloud services, and premier support to customers and partners in order to maximize the performance of their investments in the Oracle platform, applications, and infrastructure technologies. The company offers social media analytics solution through cloud as well as on-premises to support its customers. The Oracle Social Cloud empowers social media marketers to discover, analyze, and report to measure the results of the campaign impact across paid, owned, and earned social data. Through its integrated listening abilities and deep social analytics, Insights allows users to add owned as well as earned data analytics modules to customizable dashboards which may impact the entire marketing strategy, from targeting to content performance.

USP : Oracle offers its social media analytics solutions through its Social Relationship Management (SRM) platform. It comprises a comprehensive set of products, such as social engagement and monitoring cloud service, social marketing cloud service, social network, SRM service. These products facilitate various features, including content creation, engagement, listening, and community management. Additionally, it provides the software integration functionality with marketing, sales, commerce automation systems, and services to provide the best customer experiences. Oracle Social Cloud offers Social listening which allows oganizations to analyze social conversations that fuel content creation and disseminate information for targeted audiences. The Oracle Social Engage platform encourages marketers to handle all of social media activities through a visually stunning, easy-to-navigate interface.

BUYERS
VENDORS
EXPERTS
4.1
ANALYSTS
 

ORACLE CORPORATION detailed analysis

Product Maturity
Company Maturity
Most IMPORTANT
0.0
0.0
0.0
Breadth and Depth of Product Offerings
4.10
3.80
3.65
Product Features and Functionality
4.65
3.65
3.85
Product Differentiation and Impact on Customer Value
4.00
3.80
3.45
Product Branding
3.70
4.55
5.00
LEAST IMPORTANT LESS IMPORTANT

PARTICIPATING QUADRANTS

ORACLE CORPORATION has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Middle East and Africa

    8 Participants

  • Niche Quadrant

    All-Asia-Pacific

    23 Participants

  • Niche Quadrant

    All-Europe

    23 Participants

STRENGTHS
  • Product Maturity / Solutions Offered
    Any other professional service
  • Product Maturity / Solutions Offered
    Consulting
  • Product Maturity / Solutions Offered
    Support and maintenance services
  • Product Maturity / Solutions Offered
    Training and Education services
  • Product Maturity / Applications Catered
    Brand Management
  • Product Maturity / Applications Catered
    Campaign management
  • Product Maturity / Applications Catered
    Competitor benchmarking
  • Product Maturity / Applications Catered
    Content optimization
  • Product Maturity / Applications Catered
    Customer behavioral analysis
  • Product Maturity / Applications Catered
    Customer segmentaion and targeting
  • Product Maturity / Mode of Delivery
    Full Time Equivalent
  • Product Maturity / Deployment Model
    Hosted / On-Cloud
  • Product Maturity / Deployment Model
    Hybrid
  • Product Maturity / Applications Catered
    Marketing meausurement
  • Product Maturity / Pre Sales Support
    Others - Pre-sales Support Activities
  • Product Maturity / Applications Catered
    Others- Social media analytics
  • Product Maturity / Applications Catered
    Performance monitoring
  • Product Maturity / Pre Sales Support
    Product Demos
  • Product Maturity / Applications Catered
    Risk Management and Fraud Detection
  • Product Maturity / Pre Sales Support
    Software Requirement Specification (SRS)
WEAKNESSES

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TOP FEATURES
  • Product Features and Functionality
    Applications Catered
  • Product Features and Functionality
    Analysis Type
  • Channel of Delivery
    Directly
  • Applications Catered
    Competitor benchmarking
  • Mode of Delivery / Subscription
    Licensing
  • Applications Catered
    Performance monitoring
  • Solutions Offered
    Support and maintenance services
  • Solutions Offered
    Consulting
  • Pre Sales Support
    Product Demos
  • Pre Sales Support
    Software Requirement Specification (SRS)

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ORACLE CORPORATION Presence in Social Media Analytics Software

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