ORACLE Social Media Analytics Software

Oracle offers its products, platforms, and software applications across various verticals, including Consumer Packaged Goods (CPGs), finance, insurances, restaurants, utilities, broadcasting networks, and electronics and travel. The company has been investing heavily on R&D to cater to the demands of its client base, The R&D expenditure in 2016 was approximately 16% of the total revenue. The company focuses on organic and inorganic strategies. Oracle maintains its leadership position by providing new and updated products across the social media industry. For instance, in March 2015, Oracle released new functionalities within the Oracle Service Cloud and Oracle Social Cloud that help organizations deliver better customer experience and drive more informed business decisions. The new social services enable brands to increase the social engagement and business insights via a new community self-service solution, enhanced social service, and incident routing. Further, as a part of the inorganic growth strategy, the company acquired various other companies. For example, Oracle enhanced its presence into the social media analytics market by acquiring Collective Intellect, a cloud-based social intelligence solutions provider. The acquisition allowed Oracle to monitor its customer interactions on social media websites, such as Facebook and Twitter, similarly in April 2017, Oracle acquired Moat, a leading provider of digital measurement cloud solutions. Moat is expected to provide data and analytics through Oracle Data Cloud in order to serve marketers and customers in a better manner. Additionally, Moat is expected to serve its old customers, including Facebook, Snapchat, and YouTube as an independent platform inside the Oracle Data Cloud.