Sysomos Reviews & Product Details

Sysomos is a social media analytics and marketing solutions provider, caters to the multiple industries. The company has extensively adopted the inorganic growth strategy to broaden its customer base and strengthened its product portfolio by launching and upgrading the products. The recent initiative in this pursuit was the acquisition of gazeMetrix, in September 2015. gazeMetrix is a provider of image recognition and visual listening platform. The acquisition of these platforms has been helping Sysomos’s customers in monitoring the visual products and understanding their customers in context. Further, with a focus on enhancing its social media platform solutions, Sysomos, in July 2015 acquired the Expion LLC, an enterprise social marketing platform provider. This acquisition helped Sysomos in providing its users with analytics solutions combined with Expion’s service solutions which allow their users to understand customer’s behavior and communicate with them on social media Further, the company also focuses on its R&D activities to boost its existing product portfolio as well as introduce new solutions in the social media analytics market. For instance, in April 2017, the company launched a smart and comprehensive social marketing platform, which combines all the social management functions such as planning, organizing, staffing, directing, and controlling and helps businesses in discovering insights, organizing campaigns, and gaging the efficiency of those efforts. The company has direct sales channel for business customers.