2.62

Talkwalker Reviews & Product Details

  • Luxembourg city, Luxembourg
  • 2009
  • $11MN to $50MN
Sectors
BFSI, Manufacturing, Media and Entertainment, Retail and eCommerce, Healthcare and Life Sciences, Transportation and Logistics, Energy and Utilities
Regions
Europe, Middle East and Africa, Asia-Pacific, North America
2.62
Company Overview
Talkwalker’s social media analytics platform provides features including rule-based tagging, influencer analytics, social channel analytics, virality analysis, automatic content translation, smart theme detection, and trend speed monitoring. Talkwalker covers a wide range of sources, including 150 million websites, 187 languages, 10+ social networks, as well as, offline data, such as print publications and TV/radio broadcasts. Users are able to access all this data from within the Talkwalker platform. Talkwalker provides its social media analytics platform in 3 packages; Basic, Corporate, and Enterprise. Features are largely the same across packages, with differences in price, based on the data volume needed. The company provides dedicated account management and support, and initial team training to all its customers, irrespective of the plan chosen.
USP

Talkwalker’s social media analytics platform makes use of AI and advanced analytics functions, such as image recognition, to analyze the social media content and come up with comprehensive reports. Its image recognition technology is proprietary with a large logo database (over 30,000 logos) and has the capability to recognize scenery and objects, as well as, brand logos. Flexible dashboards, customizable APIs, and efficient filters can be used to further segment the data by language, location, sentiment, or demographics, depending on the customized parameters. Reports can be created using various formats, such as MS Word, Portable Document Format (PDF), PowerPoint, and Excel. The platform also provides preset dashboards for crisis management, competitive intelligence, campaign monitoring, content analytics, brand listening, hashtag tracking, and social channel analytics. Social data can be combined with internal data, such as lead generation figures and sales data, to find correlations that affect the key business indicators.

TALKWALKER INC Popular Comparisons
Evaluated against 186 key buying criteria
Strengths
  • Any other professional service
  • On-Site Support
  • Support and maintenance services
  • Training and Education services
  • Campaign management
  • Customer behavioral analysis
  • Customer segmentaion and targeting
  • Customer Support
  • Hosted / On-Cloud
  • Marketing meausurement
  • On-Premise
  • Risk Management and Fraud Detection
  • Sales Support
  • Software Requirement Specification (SRS)
  • Subscription / Licensing
  • Technical Support
  • BFSI
  • Energy and Utilities
  • Healthcare and Life Sciences
  • Manufacturing
Weaknesses
  • No Weaknesses
No Reviews
Questions And Answers
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TALKWALKER INC Presence in Social Media Analytics Software
The company has offices in the Americas and Europe. It also has an online portal to encourage partnerships, such as technology partnerships, data partnerships, consulting partnerships, or alliances, which help the company improve its product offerings and enhance its product sales. The company uses the organic growth strategy, comprising product launches, to come up with solutions depending on the market trends. The company has also made use of the inorganic growth strategy to improve its market presence. For instance, it collaborated with Dentsu Consulting Inc., in May 2017, to launch an online opinion barometer, dedicated to political issues and public affairs. The online opinion barometer helped analyze people’s opinion related to the public speech given by the presidential candidates, Donald Trump and Hillary Clinton.
#1 Product Features and Functionality / Applications Catered
#2 Product Features and Functionality / Analysis Type
#3 Applications Catered / Marketing meausurement
#4 Applications Catered / Customer segmentaion and targeting
#5 Applications Catered / Risk Management and Fraud Detection

TALKWALKER INC QUADRANTS

TALKWALKER INC has chosen it’s strengths in these 3 territories
  • Niche Quadrant

    All-Middle East and Africa

  • Niche Quadrant

    All-Asia-Pacific

  • Niche Quadrant

    All-Europe