Talkwalker Reviews & Product Details
- Luxembourg city, Luxembourg
- $11MN to $50MN
Talkwalker’s social media analytics platform makes use of AI and advanced analytics functions, such as image recognition, to analyze the social media content and come up with comprehensive reports. Its image recognition technology is proprietary with a large logo database (over 30,000 logos) and has the capability to recognize scenery and objects, as well as, brand logos. Flexible dashboards, customizable APIs, and efficient filters can be used to further segment the data by language, location, sentiment, or demographics, depending on the customized parameters. Reports can be created using various formats, such as MS Word, Portable Document Format (PDF), PowerPoint, and Excel. The platform also provides preset dashboards for crisis management, competitive intelligence, campaign monitoring, content analytics, brand listening, hashtag tracking, and social channel analytics. Social data can be combined with internal data, such as lead generation figures and sales data, to find correlations that affect the key business indicators.
- No Weaknesses