The company is one of the prominent players that focuses on developing multimedia and creativity software products and services. Since its inception, Adobe has been offering social media management solutions. It partnered with social media management platform providers to support brands that deliver personalized and relevant experiences across the entire customer journey. The company offers Adobe Experience Cloud that provides an integrated set of solutions, such as Adobe Experience Manager, Adobe Campaign, Adobe Target, Adobe Social, and Adobe Primetime. Request
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The company caters to the social media management market with its Adobe Experience Cloud solution. The company offers a wide range of products and services via the SaaS model or managed services model. It distributes certain products and services through a network of distributors, VARs, system integrators, independent software vendors, retailers, software developers, and Original Equipment Manufacturers (OEMs), in addition to its direct sales force, online website, and app stores. It provides a comprehensive and integrated marketing solution for different categories of users.