SALESFORCE in Social Media Management

The subscription and support segment comprise the subscription fees for accessing cloud computing services and additional support fees. The professional services and other segment consists of revenue generated from process mapping, project management, training fees, and implementation services. Furthermore, the subscription and support segment is subcategorized into sales cloud, service cloud, Salesforce platform and other, and marketing and commerce cloud. It offers cloud computing solutions to enterprises and is focused on developing Customer Relationship Management (CRM) solutions. It has partnered with Apple to develop the CRM platform. The company has a strong presence in the Americas and adopted several strategies to enhance its market reach.