The company is among the leading players in the business analytics software and services domain. SAS Institute is among the leading players in the market with its comprehensive end-to-end analytics solutions for CSPs. The company provides a range of solutions for digital transformation, customer intelligence, IoT, and network analytics for CSPs to address various business requirements from data preparation and management to analytics and reporting. SAS Institute’s products are widely recognized in the market for their embedded and advanced analytics, and data visualization capabilities. Further, with the help of a large channel partner network, SAS institute has established a wide market reach. Organic growth strategies, such as frequent product upgrades and new product launches have been the key strategies adopted by the company in the market to enhance its product portfolio and expand its market reach.
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SAS added a new product to its SAS Platform, SAS Visual Text Analytics, and significant enhancements to its visual data mining and machine learning products. SAS Visual Text Analytics analyzes unstructured data through a combination of Natural Language Processing (NLP), machine learning, and linguistic rules. Further, SAS enhanced its visual data mining and machine learning products to offer an end-to-end visual environment that covers all aspects of machine learning and deep learning—from data access and data wrangling to sophisticated model building and deployment.
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