A CPG leader, Fractal Analytics mines text-based conversations to drive targeted marketing and improve product design.
Removes Duplicate Customer Records: When stored across diverse data sources, customer information such as names and addresses can be written differently. It is not thus feasible to directly match sources. Deduplication solves this challenge.
Creates Standard Product Catalogs for MDM: Uses text descriptions to map products into a standard catalog and hierarchy.
Drives Insights from Voice of Customer Data: Extracts sentiments and key topics from product reviews, sales performance reviews, tweets, and surveys to understand what customers say and feel about the products and services.