AstraFit is leading as one of the garment digitization systems in the Virtual Fitting Room Market. The company has been adopting various inorganic growth strategies, including partnerships, to sustain in a highly competitive market. Its clients include world-renowned fashion brands, marketplaces, and retailers. It is expanding its business by collaborating with leading retail companies, such as Biba, to improve conversion rates and boost revenue by 5% within the first 2 months of integration with the company.
The company provides an online fitting room service for fashion eCommerce to recreate a real-life dressing room experience virtually on its website. It builds a precise 2D body model of the customer virtually. Its online tool provides a summary of the recommended sizes, details of the model, the elasticity of the fabric, and Natural Human Language (NHL) description for how the garment fits and feels in different parts of the body based on the customer's body measurements and body shape.