USP : Yelp provides 3 main services: advertising, transactions, and other services, which are inclusive of subscription services and licensing payments for access. In the field of advertising services, the company permits businesses to deliver targeted search advertising to large local viewers with the help of the website and the mobile application. The company allows various businesses to create a free business account and claim the page of their business locations. Owing to these free accounts, businesses can view various trends, such as the performance of their page over the platform and statistics. It uses the Revenue Estimator Tool for evaluating the revenue chances provided by Yelp. The transaction services provided by the company offer a variety of features and user-friendly tools to simplify the transactions between local businesses and consumers. The company offers restaurants and other venues with the ability to provide reservation online from the listing pages present in the Yelp Reservation product. In the Wi-Fi analytics space, Yelp offers 3 solutions, namely, Insights, Campaigns, and Social Wi-Fi. Insights keeps a note of the number of customers in the business by automatically providing valuable data about the visit tendencies of the customer, which includes the busiest times of the day, visit frequency, and customer demographics. Campaigns is used to automate the storeâ€™s marketing by carrying out marketing campaigns, and Social Wi-Fi develops easy Wi-Fi access for customers and advertises the store products on the login page. It then obtains the email IDs or contact numbers of all the customers who have accessed the store Wi-Fi, which are then used for creating automated email campaigns to gain a high number of repeat customers.