Updated on: June 14, 2023

MIXPANEL

What is MIXPANEL?

Mixpanel is a leading mobile engagement solution that helps businesses measure and optimize user engagement and engagement activities. It helps companies identify key customer experience metrics, track user events, build funnels and cohort reports, and automate messaging campaigns based on user behavior. The platform helps marketers create better mobile experiences, by providing analytics and insights on usage trends, user behavior and user feedback. It also provides real-time customer feedback and feedback analysis with its feedback service. Mixpanel is used by some of the world’s leading brands and companies in the mobile space, including Uber, Instagram, and Airbnb.

MIXPANEL Features

  • Sessions - Digital Analytics
  • Engagement
  • Entry and Exit Pages
  • Standard Event Tracking
  • Custom Event Tracking
  • Retention
  • Return
  • Conversions
  • Funnels
  • Engagement
  • Exit Tracking
  • Retention
  • Return
  • Conversions
  • Real-Time Reporting
  • Trending
  • Retroactive Reporting
  • Segmentation
  • Mobile Reporting
  • Unification Across Devices
  • Custom Reports and Dashboards
  • User Data
  • Site Search Reporting
  • Load Time Monitoring
  • Campaign Tracking
  • E-Commerce
  • Promotional Messages
  • Administration Alerts
  • API / Integrations
  • QA Testing
  • Performance and Reliability
  • User, Role, and Access Management
  • Data Storage
  • A/B Testing
  • Integrations
  • Demographics
  • User Segmentation
  • Geolocation
  • Custom Event Tracking
  • Real-Time Insights
  • Attribution
  • Dashboard
  • User Path Tracking
  • User Activity History
  • Account-Level Analytics
  • User-Level Analytics
  • Segmentation
  • Funnels
  • Alerts
  • Multi-Product Analytics
  • User Scoring
  • Integrations
  • Reports
  • Dashboard
  • Web Analytics
  • Campaign Tracking
  • Customer Demographics

MIXPANEL Pricing

Free
Free
  • Unlimited data history & seats
  • Core reports (including Flows)
  • Data dictionary
  • US or EU data residency
  • Monitoring & alerts
Growth
Starting at $25.00
  • Unlimited saved reports & cohorts
  • Impact report with causal inference
  • Data modeling
  • Group Analytics & Data Pipelines add-ons
  • Legendary email support
Enterprise
Contact Mixpanel
  • Advanced access controls
  • Experiments & Signal reports
  • SSO & automated provisioning
  • Seasonal & events-based pricing
  • Premium support & services