USP : Symantec is one of the premium providers in the application control market and caters to a large customer base. With the growing trends of IoT and rapid rise in the number of connected devices, the company has changed its focus from protecting endpoints to effectively protecting and managing digital information in endpoint devices, which has become one of the prime necessities of today. Symantecâ€™s investment in its channel partners is helping the company in driving customer satisfaction. Their go-to-market strategy includes direct sales as well as indirect sales resources which support their partner ecosystem. The company firmly adheres to the business strategy of having strong relationships with its partners in the market by forming alliances and partnerships with a number of OEMs towards enhancing its products. They partnered with Giesecke & Devrient (G&D), a global leader in mobile security, to collaborate on the development of protected security applications on smartphones and tablets. Symantec also expanded its incident response services to North America, the U.K., and select APAC regions to leverage comprehensive threat intelligence which would help the organization to predict and respond to cyber-threats. This helped the company to double its customer engagement over the last quarter. Besides this, the company is focused toward global Research and Development (R&D) strategy to drive innovations. For this, the company spent USD 1.14 billion in 2015 on in R&D to develop new technologies and product enhancements.
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