FACEBOOK in Bot Services

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FACEBOOK
Menlo Park, California, US
2004
$10BN to $50BN
Enterprise
93 Likes
79 Buyers Negotiating

Summary

Facebook launched the Messenger Platform v2.1 for developers, which has a range of features, including built-in NLP, handover protocol, analytics, customer matching, discovers bots, chatbot API, chat extensions, and account linking. The built-in NLP functionality automatically detects the intent of the user from text messages. In addition, Facebook also provides platform design kits for bot development, sends and receives APIs, messenger ads, graph templates for bots, and provides a discover tab for bot search and chat extensions for user interactions. Furthermore, Facebook has introduced Bot Engine, a conversational AI tool, which is powered by the machine learning technique. The Bot Engine predicts the next action of the users from their conversation history. In order to make bots more interactive, developers can feed conversational dialogues in the form of stories into the Bot Engine.

Discussions

Strengths
  • +6
    less than 10
  • +10
    Mobile app
  • +11
    Social Media
  • +8
    Websites
  • +8
    Product Demos
  • +7
    Software Requirement Specification (SRS)
  • +9
    On-Site Support
  • +10
    Remote Support
  • +13
    licenses
  • +6
    Professional
  • +10
    Bot Framework/ Bot platform
  • +5
    On-premises
  • +5
    more than 10
  • +13
    Audio
  • +9
    Contact Centres & Customer Service
  • +12
    Text and RCS
  • +14
    Breadth and Depth of Product Offerings
  • +6
    Product Branding
  • +7
    Product Differentiation and Impact on Customer Value
  • +5
    Product Features and Functionality
Cautions
  • -7
    Managed
  • -14
    Cloud
  • -14
    BFSI
  • -11
    Education
  • -9
    Government
  • -6
    Healthcare
  • -7
    Media and Entertainment
  • -13
    Others (Restaurent automotive, and utilities )
  • -5
    Retail & E-commerce
  • -12
    Travel & Hospitality
  • -12
    Customer Support
  • -13
    Sales Support
  • -11
    Technical Support
  • -10
    Real Estate
  • -8
    Telecom
  • -14
    Video
FACEBOOK Presence in Bot Platform Software
Facebook is one of prominent players in the bot services market. The company offers bot frameworks for developers to build and develop bots for enterprises. In addition, in April 2016, the company announced that enterprises can deploy their bots on its messenger platform, which creates huge opportunities for enterprises to communicate with their customers easily. Facebook has added a functionality called the referral program for bot search in its messenger, wherein users can discover specific bots. As part of its inorganic strategy, Facebook has acquired Wit.ai, an NLP platform provider. With this acquisition, the company has developed Bot Engine, a conversational AI tool and Facebook M, a personal assistant in messenger. Using the Bot Engine, developers can develop more intelligent bots for better customer experience. In addition, Facebook has upgraded its messenger platform, called messenger platform v2.0. The upgraded messenger platform features a discover tab for finding bots, chat extensions, and parametric messenger codes. It also has a platform design kit, which helps developers in designing bots. Facebook has adopted strategy of product enhancement to compete with other bot framework providers, such as Microsoft, Google, and IBM. The company has a presence in the Americas, Europe, APAC, and MEA. In 2016, Facebook invested around USD 5.92 billion in R&D to become the frontrunner in advanced technologies, such as AI, AR, and VR. Facebook allows enterprises to deploy bots on its messenger, but not on WhatsApp.
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