Facebook is one of prominent players in the bot services market. The company offers bot frameworks for
developers to build and develop bots for enterprises. In addition, in April 2016, the company announced
that enterprises can deploy their bots on its messenger platform, which creates huge opportunities for
enterprises to communicate with their customers easily. Facebook has added a functionality called the
referral program for bot search in its messenger, wherein users can discover specific bots. As part of its
inorganic strategy, Facebook has acquired Wit.ai, an NLP platform provider. With this acquisition, the
company has developed Bot Engine, a conversational AI tool and Facebook M, a personal assistant in
messenger. Using the Bot Engine, developers can develop more intelligent bots for better customer
experience. In addition, Facebook has upgraded its messenger platform, called messenger platform v2.0.
The upgraded messenger platform features a discover tab for finding bots, chat extensions, and
parametric messenger codes. It also has a platform design kit, which helps developers in designing bots.
Facebook has adopted strategy of product enhancement to compete with other bot framework providers,
such as Microsoft, Google, and IBM. The company has a presence in the Americas, Europe, APAC, and
MEA. In 2016, Facebook invested around USD 5.92 billion in R&D to become the frontrunner in advanced
technologies, such as AI, AR, and VR. Facebook allows enterprises to deploy bots on its messenger, but not