Docker is an eminent player in the CaaS market providing cutting-edge technology to its customers across the globe. The company is aggressively adopting various organic and inorganic strategies to expand in the CaaS market and emerge as a leader. Organically, Docker has been adopting new product development and business expansion strategies to enhance its product portfolio and capture the customers of the untapped regions and industry verticals. For instance, in August 2017, the company announced the launch of Docker Enterprise Edition (EE), a CaaS platform for managing and securing Windows, Linux, and mainframe applications across any infrastructure, both on-premises and in the cloud. In June 2017, the company made two business expansions back to back. In China, Docker launched Docker Public Registry, which is a cloud-based repository offering free access to the most popular community-generated content including Docker official images to Chinese users. With this release, the company would strengthen its foothold in Asian markets, enabling them to develop and ship Dockerized applications more rapidly. At the same time, Docker announced that Docker EE has been accepted to G-Cloud 9, the UK government’s framework for the adoption of cloud-based services within the public sector. This allowed Docker to expand its market in public sector organizations and help them grow their DevOps initiatives and modernize their applications architectures as per their requirements.
In terms of inorganic strategy, Docker is partnering with companies such as Alibaba Group and Microsoft. For instance, in October 2016, Docker announced its partnership with Alibaba Cloud for providing a Docker image store and distribution feature for Docker Hub on Alibaba Cloud. In addition, Alibaba Cloud would resell Commercially Supported (CS) Docker Engine and Docker Datacenter, enabling enterprises to manage their production workloads across the entire application life cycle. Docker is also acquiring other vendors, to grow technologically and expand its customer base. In the course of 3 years, it acquired Unikernel Systems, Tutum, Kitematic, and SocketPlane.