Mobile encryption refers to the encryption applied to mobile devices, such as smartphones and tablets. It is a way of scrambling the data into another form, known as ciphertext, so that only authorized people with the correct decryption key can read it. Mobile devices such as smartphones and tablets can be encrypted using mobile encryption software, aimed at securing end-to-end data transfers, and voice and email-based communications among various stakeholders. The rising adoption of Bring Your Own Device (BYOD) trend among enterprises has resulted in the increased susceptibility of loss or theft of critical business information. Mobile devices are among the common points of data leakage in organizations. This has led to an increased need to protect critical information within these mobile devices in accordance with the encryption guidelines. Mobile encryption software comprises solutions and services that strengthen an organization’s security portfolio with strong encryption capabilities. Mobile encryption applications include disk encryption, file/folder encryption, communication encryption, and cloud encryption. ___________ 1. Micromarkets are defined as the further segments and subsegments of the global mobile encryption market included in the report 2. Core competencies of the companies are captured in terms of their key developments, key observations, and key strategies adopted by them to sustain their position in the market
Visionary leaders in mobile encryption software are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.
Dynamic Differentiators in mobile encryption software are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.
Innovators in the mobile encryption software competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.
Emerging companies in mobile encrption software have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.