Crimson Hexagon has registered its growth in the social media analytics market through its technology platforms. These solutions allow businesses to understand the driving factors trends and opportunities for their businesses by analyzing the sheer amount of data generated through social media, and then provides business-specific solutions. The company provides machine learning solutions through its BrightView algorithm that combines the machine processing speed and human analysis to obtain the best outcomes from any language at scale. Businesses can gain an opportunity to listen and monitor their customers’ conversations happening on social media, using Crimson Hexagon’s audience analysis. It allows businesses to track the campaign performance amid targeted audience segments by using Affinities solutions and helps discover untapped markets. For instance, Crimson Hexagon allowed Twitter to observe the Dove users’ beauty conversations within a year and track the customers’ experiences, which changed month-over-month. Request
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The company provides an image analysis platform to analyze logos, scenes, objects, and actions in images recorded from social media. It combines the images into a social listening strategy in order to interpret the messages in a visual conversation. Crimson Hexagon provides the most accurate sentiment analysis by analyzing various types of posts and comments on social media. Additionally, the company provides professional services in order to provide more robust services to its clients.