Salesforce facilitates its products using Social Studio in the social media analytics market. Salesforce Social Studio provides an easy-to-use application in order to manage social media marketing using numerous social channels. It integrates with the Customer Success Platform of the company and empowers organizations to listen to the conversations of their customers using the social listening tool. The Studio also helps users to gain important insights across all the marketing, service, and sales campaigns with reporting linked to social accounts from the office or on their mobile app. It also helps in monitoring audience discussions by using machine-learning sentiment analysis and image recognition to extract meaningful insights. Request
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Social Studio controls social connections through sales and services, marketing, social listening, social publishing, engagement, and customer service. Deploying a single platform for all social media engagements will help in securely managing access and roles with the user and team workspaces. Its Intelligent reporting feature offers a real-time snapshot on content, channel, and creative performance. It helps in improving campaigns with a central view of all social marketing activities. It also provides a Marketing Command Center which is a multichannel hub with customizable displays, provides live, real-time details about what’s happening across the digital marketing strategy.