Free Marketing Automation Software

Most Marketing Automation Software for the Free platform offer Analytics and Reporting, Inbound Marketing and Third-Party Vendors / MSSPs features. Around 19 companies in the market offer Analytics and Reporting, while 9 companies provide Inbound Marketing. More than 91% of companies do not support Third-Party Vendors / MSSPs.
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Start-ups and SMEs prefer Omnisend over its competitors due to its extensive feature coverage and capacity to scale. Omnisend’s Deployment and Feature and Functionality attributes are at par with some of the best Marketing Automation Software available. The vendor’s Partner Ecosystem and Sectors Catered add to its availability and credibility.
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HubSpot Marketing Hub is a preferred Marketing Automation Software that offers Large Organizations as well as Cloud deployment provided/implemented Directly or by On-Premises. The flexibility with implementation and delivery makes it easy to deploy and easy to start with software.
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65 Buyers Interested
“Group Buying Deal”
For HubSpot Marketing Hub
GET PRICING Free Demo
ActiveCampaign provides excellent support services, such as Proof of Concept, Dedicated Account Manager (DAM), Product Demos, Software Requirement Specification (SRS), and Post Sales Support. These support services combined with the rapid frequency of product update & upgrade makes ActiveCampaign the top choice of SMEs and Enterprises .
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Mautic is an intuitive, easy-to-use Marketing Automation Software essentially used for Training and Support, Email Marketing, Campaign Management, Consulting, and Inbound Marketing.
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60 Buyers Interested
“Group Buying Deal”
For Mautic
GET PRICING Free Demo
The most important feature of MoEngage is its support for Lead Nurturing and Lead Scoring and Analytics and Reporting. The vendor has an extensive list of Consultant and System Integrators. MoEngage is highly rated for its support services.
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72 Buyers Interested
“Group Buying Deal”
For MoEngage
GET PRICING Free Demo
Klaviyo is a preferred Marketing Automation Software compatible with Android. The vendor is highly rated for its Direct Presence - North America, Direct Presence - Latin America, Direct Presence - Europe, Direct Presence - Asia-Pacific and Direct Presence - Middle East and Africa. The vendor’s focus on Strategy to manage distributors spread across the globe, Strategy to address new target audience, Value Added Resellers (VAR), System Integrators, and Distributors is limited.
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70 Buyers Interested
“Group Buying Deal”
For Klaviyo
GET PRICING Free Demo
Keap (formerly Infusionsoft) is among the best Marketing Automation Software available. The primary focus of Keap (formerly Infusionsoft) is Lead Nurturing and Lead Scoring. The support Keap (formerly Infusionsoft) offers for Campaign Management, Consulting, Social Media Marketing, Analytics and Reporting is rated significantly higher than its direct competitors.
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88 Buyers Interested
“Group Buying Deal”
For Keap (formerly Infusionsoft)
GET PRICING Free Demo
Mailchimp All-in-One Marketing Platform is a leading choice of startups. Mailchimp All-in-One Marketing Platform is also a preferred Applications tool that helps streamline the process, simplifying tracking and analysis. The software caters to businesses of all sizes irrespective of industry or geographic presence.
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69 Buyers Interested
“Group Buying Deal”
For Mailchimp All-in-One Marketing Platform
GET PRICING Free Demo
Marketing Automation Software Buyers Guide
By Rupesh Jasud | Last Updated: Apr 24, 2024
Free Marketing Automation Software

The free marketing automation software enables marketing team members to automate daily tedious tasks. This software optimizes the entire marketing process and ensures that the organization gets a high ROI. The marketing automation software is used by all sizes of businesses like enterprise, medium sized business, or small sized business.

Nowadays, It has grown to be a vital tool for an organization if they want to connect with their clients digitally. Marketing automation software has an ultimate future with AI and machine learning integration and personalization as a critical concept. Investing in any new software for business, whether it is small or big, is a critical decision. New software comes with the prediction of its working that it will be beneficial for the organization.

Marketing automation software will be helpful for the organization, but it comes with numerous features that can make that decision a little tricky. The software is customizable as per the requirements of the organization, so the list of features needed should be ready before selecting this software. For businesses, their ROI is an essential criterion, so there is some allocated budget for every software.

Investing in the wrong software can lead to bad results. So, for avoiding such problems, it is always a wise decision to get the hang of the software by using its free versions.

Here are the list of benefits that the organization will get with the free marketing automation software:

Assessment of marketing automation software requirement- This will be beneficial for startups or any business who are making this investment for the first time.

Software evaluation before buying it- This will help to make a decision whether an organization should invest in the software or not.

Assessing software features and functionality- Organizations can quickly try another software if they feel that the current one is not offering the needed features and is not much beneficial.

Investing in required features- Since the software is customizable so investing in required features is possible by understanding the free version.

Free versions of marketing automation software can be easily used by businesses and understand them clearly. This also saves cost for small businesses or startups who have strict budget plans and needs more benefits for growing their business.

360Quadrants have listed down top free and open-source marketing automation software that ease the task of finding and selecting them as per requirements.

Best Free Marketing Automation Software:

  1. HubSpot Marketing Hub
  2. ActiveCampaign
  3. Mautic
  4. MoEngage
  5. Klaviyo
  6. MailChimp
  7. Omnisend