Updated on: June 14, 2023

BUFFER

What is BUFFER?

Buffer is an industry-leading social media analytics software that helps people to manage and analyze their social accounts. It provides insights on posts, followers, and more, helping users to better understand and monitor their audience. Buffer also helps users to create posts and schedule them in advance, making it easy to plan ahead and optimize content for specific times of day and network. Additionally, it provides many features to help optimize content such as keyword suggestion, post personalization, and link shortening. Buffer also comes with advanced reporting tools, which allow users to track metrics such as engagement, reach, and post performance across different networks. This helps you to easily track and analyze social media performance, to help identify any patterns or weaknesses in your campaigns. Finally, Buffer helps users to ensure their posts are compliant with social networks, by providing detailed prompts and checklists.

BUFFER Features

Social Analytics
Social Publishing
Campaign Optimization
Social Engagement
Campaign Planning
Content Calendar
Content Library
Shared Inbox
Approval Workflows
Users and Permissions
Content Creation

BUFFER Pricing

Free

3 social accounts in total
Publish to Facebook, Instagram, Twitter, LinkedIn, Google Business Profiles, Mastodon, Pinterest
10 scheduled posts per social account
Schedule TikTok Reminders
Mobile apps: iOS + Android
Free landing page / link in bio page
Browser extension
Calendar
Canva integration
Ideas Library
Import content from Google, OneDrive, Dropbox

Essentials

Starting at $6.00

Add additional channels for $6 per month
2000 posts per channel
Everything in the free plan, plus in-depth analytics and engagement tools

Team

Starting at $12.00

Everything in the Essentials plan, plus team collaboration tools and additional users

Agency

Starting at $100.00

Includes a discount for connecting a high volume of channels

BUFFER Alternatives

Oracle Social Cloud

Oracle offers its social media analytics solutions through its Social Relationship Management (SRM) platform. It comprises a comprehensive set of products, such as social engagement and monitoring cloud service, social marketing cloud service, social network, SRM service. These products facilitate various features, including content creation, engagement, listening, and community management. Additionally, it provides the software integration functionality with marketing, sales, commerce automation systems, and services to provide the best customer experiences. Oracle Social Cloud offers Social listening which allows oganizations to analyze social conversations that fuel content creation and disseminate information for targeted audiences. The Oracle Social Engage platform encourages marketers to handle all of social media activities through a visually stunning, easy-to-navigate interface.

Salesforce Social Studio

Salesforce facilitates its products using Social Studio in the social media analytics market. Salesforce Social Studio provides an easy-to-use application in order to manage social media marketing using numerous social channels. It integrates with the Customer Success Platform of the company and empowers organizations to listen to the conversations of their customers using the social listening tool. The Studio also helps users to gain important insights across all the marketing, service, and sales campaigns with reporting linked to social accounts from the office or on their mobile app. It also helps in monitoring audience discussions by using machine-learning sentiment analysis and image recognition to extract meaningful insights.

IBM CORPORATION

IBM offers social media analytics software solutions with its products, IBM Watson Analytics for Social Media and IBM Social Media Analytics SaaS. IBM Watson Analytics for Social Media automatically creates data visualizations to generate insights and also helps get interesting relationships and patterns to analyze the research topic in a better way. The key features include topics and suggestions, one-click analysis, automatic deliverables, interaction with social analytics, and understanding the sentiment in detail. It is deployed over the cloud. IBM Social Media Analytics SaaS analyzes billions of social media comments and provides customized results in configurable charts and dashboards over the cloud itself.

Adobe Systems

Adobe Systems provides its social media analytics software, along with products, such as Adobe Analytics and Adobe Social. Adobe Analytics contains real-time web analytics and reporting on interactive dashboards, as well as, for ad-hoc analysis. It also comes with additional add-ons, such as the predictive workbench, which is powered by statistical modeling and machine learning and real-time monitoring. Adobe Analytics is available in 3 plans: Select, Prime, and Ultimate. Adobe's social management platform helps users with social campaign management and generates insights from key marketing data to gain awareness based on brand and target audience. It also helps in proving ROI through customer attribution, anomaly detection, and cohort analysis to better direct the marketing spend.

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