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SYMANTEC Presence in Big Data Security Solutions
Symantec operates through significant strategic business units that offer different products and services distinguished by customers’ needs. The company has adopted various business strategies, which include consolidation, standardization and security of big data, and reduced cost and complexity of solutions while complying with both global and local laws, and regulations. This has attracted more number of customers and has helped the company enhance its market reach. Being headquartered in US, the company has a notable presence in the developing regions of Latin America, justifying a good geographic reach and industry coverage.
The company’s roadmap includes strategic activities and business decisions, such as mergers, partnerships, and new product launches. Symantec adheres to organic growth strategies, such as new product developments and product enhancements. To maintain its competitive position, it notably focuses on R&D for product development to uphold its market share in the big data security market. The company also has a major focus on inorganic growth strategies, especially the mergers and acquisitions. For instance, the company acquired LifeLock, a notable player in the IAM domain, which has helped the company enhance its customer base and also boost its presence in the identity theft protection industry
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